Sara Wachter-Boettcher is a content strategy and user experience expert who has worked on the web since 2005. As the principal of Rare Union, she’s led projects and facilitated workshops for Fortune 100 corporations, education and research institutions, and startups. She helps organizations make sense of their digital content, and she speaks at conferences worldwide.

Women in Business, Business Growth, User Generated Content, Content Management, Content, Design Strategic Planning, Strategy, Corporate Strategy, Marketing & Branding, Marketing, Digital Marketing, Technology,