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Sarah Frey  

Founder & Owner of Frey Farms; Advocate to End Food Waste; Bestselling Author of "The Growing Season"

Frey Farms is a Certified Woman Owned Business founded by Sarah Frey in 1992. Headquartered in Keenes, IL, Sarah and her four older brothers operate farms and facilities in seven states. Frey Farms distributes fresh fruits and vegetables throughout the country serving the nation’s top 25 retail chains. With a mission to end food waste in the fresh produce industry, the family makes natural food products and beverages from imperfect or “ugly fruit”. They produce a line of beverages and fresh juices under the Sarah’s Homegrown and Tsamma Watermelon Juice brands.

Sarah Frey has been described by the New York Times as “the Pumpkin Queen of America”. Sarah sells more pumpkins than any other producer in the United States. She is the author of the best-selling book The Growing Season: How I Built a New Life–and Saved an American Farm published by Random House in August of 2020. Sarah will serve as Co-Executive Producer of the upcoming ABC television series of The Growing Season based on her story.


From ‘scrappy’ to scalable: Sarah Frey of Frey Farms talks growing pumpkins, produce — and profits
Growing a family farm into a nationally known business takes vision and passion. But the seeds for future success also depend on ingenuity and technology. This combination is what founder and CEO Sarah Frey credits for making Frey Farms what it is today. With operations in seven states, a designation for its Founder as America’s Pumpkin Queen and with juices available in major grocery and restaurant chains, it would seem that Frey Farms is everywhere.
Meet America's 44-Year-Old 'Pumpkin Queen'
Sarah Frey never lacked for confidence. And her positive way of thinking put her on the path to become the "Pumpkin Queen" by starting Frey Farms — the largest U.S. grower of pumpkins.
From a difficult childhood to business success in ‘The Growing Season’
Early in Sarah Frey’s memoir “The Growing Season,” she lets drop that she’s the youngest of 21 children, a fact she had long been embarrassed to admit to her C-Suite peers. “Yes, you read that right: twenty-one,” she writes. This moment reveals both the power of the memoir and one of its weaknesses. Frey is a woman with a potent sense of self and an unmatched ability for inventing and selling herself in a business world often skeptical of or hostile to women, especially those without pedigree or connections. She became head of Frey Farms, a multimillion-dollar business that provides melons, watermelons, and pumpkins to much of America, having lifted herself from a childhood filled with difficulty and deprivation.
America’s Pumpkin Queen Has a Request: Don’t Carve, Cook

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