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Sarah Hofstetter      

President of Profitero & Former CEO of 360i

Sarah Hofstetter is a visionary leader with a proven track record of driving tremendous growth in multiple disruptive environments over the past two decades. She has cultivated trusted partnerships with C-Suite leaders, senior leadership teams and boards of directors to build and execute growth strategies that deliver sales, profit, and competitive positioning results. Sarah currently serves on the Board of Directors of Campbell Soup Company and is the President of Profitero, an eCommerce insights platform.

Sarah spent 13 years at award-winning advertising agency 360i, most recently as Chairwoman and CEO, growing the agency from $5MM to $180MM by continuously pivoting company offerings to be aligned with changes in consumer behavior. For example, she started the company’s social media capability before Twitter, Snapchat and Instagram existed, earning the trust and business of megabrands around the world. She saw the changes unfolding early on in both consumer behavior and the brand-consumer relationship and adapted the agency’s capabilities from a search engine marketing vendor in 2005 to a social media leader to a full-service digitally-led agency helping brands like OREO, Nestle, HBO and Absolut capitalize on change to grow business, encompassing media, creative, consulting services and expanded multiple national offices and strategic international hubs. Consequently, 360i was recognized by Ad Age as among the top 10 national advertising agencies every single year that she was CEO and President.

Sarah cultivated a culture of curiosity and celebrated diversity and inclusion. She also introduced an agency-funded journalism course for employees to hone their storytelling and investigative skills. Sarah shepherded the agency’s social good initiatives, including coming up with the concept of and launching "the den," free digital education training to nonprofit marketers, which reached thousands of nonprofits.


Agency Veteran Sarah Hofstetter Says Stick to Your Values ...

After years of amazing feats in media, PR and advertising, Sarah Hofstetter, the former CEO of 360i, president of Comscore and a current member of Campbell ...

Q&A: Comscore's President on Tackling the Hurdle That Is Cross ...

We caught up with Sarah Hofstetter at Brandweek: Challenger Brands.

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