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Sarah Wattson  

Vice President of Creative Strategy at Away

Sarah Wattson is the VP of Creative Strategy at Away, a global lifestyle brand that’s working to transform the entire travel experience. In her role, Sarah drives the creative strategy and vision for Away’s visual identity and how the brand comes to life through integrated marketing campaigns, OOH, e-commerce, social media, collaborations, and more. Prior to Away, Sarah was the Director of Brand Marketing at BloomThat, where she oversaw everything from content strategy and creation, to brand marketing and creative execution. Before that, she was a Global Account Executive for TBWA\Media Arts Lab, where she managed global broadcast, print, OOH, digital + social campaigns for iPad, iPhone, Mac, and the Apple brand. Sarah studied communications and sociology at The University of Colorado at Boulder, and later studied advertising and marketing at Bond University. She lives and works in Manhattan.


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