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Saurabh Uboweja          

Passionate Entrepreneur, Brand Strategist, Change Agent, Startup Advisor, Corporate Trainer

Saurabh Uboweja is a passionate brand strategist, thought leader and domain expert on simplifying complicated brand architectures for organizations across diverse industries: Healthcare & Life Sciences, Energy, Infrastructure, Real Estate, Technology, IT & Telecom Services, Metals, E-Commerce and Hospitality. He is particularly devoted to advising enterprises on their approach for the next growth markets of the world.

At Brands of Desire, Saurabh works extensively with his team on branding, rebranding and customer experience design projects that involve creating a strategic roadmap for his clients, helping them monetize the true potential of their brands. Brands of Desire (BoD) is India’s leading brand consultancy that is working on laying and strengthening the foundation for the next generation of the world’s most desired brands. Brands of Desire has been declared as a winner at Transform Awards Europe 2014 ( for two of their recent rebranding projects.

Saurabh @ BoD advises startups, mid-size and large size organizations, including diversified business groups on their Brand Strategy and Brand Identity along with offering a complete spectrum of branding solutions with his team of 30 brand consultants and designers, leading to an effective and consistent use of Brand Communication and Brand Implementation across all touch points.

In addition, Saurabh is also the Co-founder and Director, Strategy at, an online venture that provides access to high quality and transparent information on Indian healthcare providers. Prior to founding Brands of Desire in 2008, Saurabh worked with Citigroup as a key member of the South Asia private banking team. He was involved with consultative-based investment sales to the ultra high net worth customers of Citigroup. Saurabh holds a postgraduate diploma in management from the prestigious B-school “Indian Institute of Management Calcutta (IIM-C)”.

Saurabh is a regular invitee as a keynote and guest speaker in business events, corporates and top business schools across the world. His articles are frequently published in leading Indian and international media. His most recent speaking assignment was at the World Communication Forum Davos (, Switzerland on 11/12 Mar 2014. He represented India at the Forum, where he spoke on both the days alongside other global leaders in branding and communication.


World Brand Congress 2013
added almost 7 years ago
Healthcare Brand Summit 2013, Mumbai
added almost 7 years ago

Speech Topics

What influences trust in a brand: Communications VS Customer Experience?

I will be the panel leader and moderator for this topic at the World Communication Forum, DAVOS. The forum is scheduled from 9-11 March 2015.

You may contact me in case you would like to be a speaker in my panel.

New business in new media environment or New media for new technologies/startups?

The role of new media in an environment that fosters entrepreneurship and the rise of personal brands.

The changing face of Pharma

A multi-stakeholder approach to sustainable leadership, the talk raises attention to the genuine Trust Deficit in the industry.

Designing Customer Experience

The world is fast becoming an experience economy. Today is more about feelings that a brand can deliver rather than a disparate set of touchpoints.

Brand Alignment Workshop for Corporates

Every employee is a brand ambassador responsible for delivering the organization brand promise consistently. However, even the largest companies around the world struggle with keeping their people inspired about their brand. Part of the reason is the lack of knowledge and appreciation of branding as an important business function. I work closely with organizations to customize brand training modules and deliver the training to their teams. The objective is to assist corporates in internalizing their brand and inspiring their people to deliver it to perfection at all times.

Brand Clinic for Entrepreneurs

Branding is becoming an increasingly important business function. However, business owners or senior managers do not have the expertise or know-how to use branding successfully for the benefit of their organizations. This branding workshop is designed keeping in mind entrepreneurs representing small and mid-size organizations or start-ups who wish to use branding to strengthen their competitive advantage and create brands that have the potential to become big in future.

Brand Clinic for Students

Branding is becoming an increasingly important subject of focus across organizations around the world. However, there is very little formal education on creating great brands. Most of the b-schools teach brand management, not brand creation. The Brand Clinic for Students is a branding workshop designed keeping in mind b-school students who will soon join the industry as marketing or brand managers or even become entrepreneurs in the near future.

How to become a brand of desire?

A fast paced and fun speech that makes the audience think on their feet about their brand and how they can transform it!

Why your brand is the most important business asset in the 21st century?

A brand is the only asset in the world that gives in return more than money. Learn why and how it pays to nurture it in this fast paced workshop.

The brand as your marketing strategy

Learn how to make your brand, your long term marketing strategy.

Customer journey mapping for developing effective brand communication

Learn how to map a customer journey for your organization to develop effective brand communication.

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