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Scott Deming        

Senior Executive, Keynote Speaker & Trainer, Customer Service, Emotional Branding and Leadership Expert

Scott Deming is a highly accomplished senior executive with more than 30 years of success within agriculture, franchising, restaurants, food & beverage, not-for-profits, automotive, healthcare, retail, pharmaceuticals, utilities, visitor and tourism, financial and professional services, insurance, technology, distribution, manufacturing, and real estate. He leverages extensive brand development and strategic planning experience to improve an organization’s standing while implementing innovative solutions to support growth. Deming has proven his ability to build and motivate teams while developing unparalleled customer experience, innovation and leadership initiatives with his internationally acclaimed keynote presentations, training sessions and consulting arrangements.

Deming works with companies spanning any industry with current clients including Kansas Hospital Association, Canadian Association of Fairs & Exhibitions, Daikon Heating & Cooling, New Balance Athletic Shoe Inc., McDonald's of Russia, Hershey Foods, Pfizer, Delta Airlines, Verizon Wireless, General Motors, Farm Credit Bank, AT&T and PriceWaterhouseCoopers. Deming works closely with clients to identify core requirements and develops solutions with an emphasis on culture transformation, employee motivation and engagement, and corporate goal attainment, drawing on 30+ years of corporate experience. Key indicators of his success are represented by his training and workshop sessions that have been considered so impactful, that The Vision Council issued CXO Certification to all attendees.; his consultancy input to a national manufacturer recognized in supporting the company’s achievement of record sales figures; and assisting a Verizon Wireless subsidiary franchisee with customer service improvements which resulted in an 80% increase in sales.

From 1986 to 2003, Deming managed his own advertising company, establishing Deming Advertising and building a client portfolio prior to a company merger in 1991. By 1993, Deming had negotiated a buyout and returned his company to standalone status, rebranding the business as Ryan Communications Inc. He worked with B2B and B2C companies to formulate advertising solutions and grew the business to 70 employees and $30 million in annual revenue. His clients included Mom & Pop businesses and companies such as Benjamin Moore Paints, The Scotts Company, Bryant, Carrier, TroyBuilt, and Oki Data.

In addition to his executive career, Deming is President and Chair of Safe & Sound with Amaya; Founder and former Board Member of Service Nation / Service Roundtable; and former Board Member with Leukemia & Lymphoma Foundation. He has also served as an Advisory Board Member with United Way, American Heart Association, Salvation Army, Children’s Cancer Foundation, and Upstate Medical. He has also served as an Advisor and Lecturer on the topic of Career Development at various Universities and an Advisor and Mentor at Prison Engagements. Proving his thought leadership, Deming regularly contributes to blogs and Magazines. He has published articles in media including Inc. Magazine, Entrepreneur, Boston Globe, Sales & Service Excellence, and the Huffington Post. Deming is a confident and prolific public speaker. He has spoken at national leadership retreats, global leadership, sales and customer events, and user conferences. Deming has been interviewed for Fox News and national radio shows and has participated in live radio Q&A.

Speech Topics

Leadership, Culture and Sustainable Success

All great, sustainable organizations have a culture of passion, meaning and purpose. This doesn’t mean you need to be working for a company trying to find a cure for cancer. It doesn’t matter what you sell, as long as the culture is purpose driven. Culture determines the success or failure of an organization, and it all begins and ends with leadership and collaboration.

In this dynamic leadership and teamwork driven program, based on Scott Deming’s second book – “Powered by Purpose” he demonstrates how differing points of view and healthy debate should be encouraged, as long as everyone agrees on the mission, purpose and objective. Through clear communication, sharing of ideas and checking the egos at the door, a culture of inspiration and innovation takes shape and the end result is an unprecedented customer experience.

Case studies will be discussed, corporate heroes will be highlighted and proof will be shown, that companies without a purpose driven and value oriented culture cannot survive in a world where people are seeking meaningful interactions and trusting relationships.

Scott Deming is a seasoned business professional with over thirty years of corporate experience and over twenty years as owner/operator of a national advertising and marketing firm. He has helped managers and executives from just about every industry, across the globe, become stronger, more effective leaders and helped teams work smarter and become stronger.

Creating the Ultimate Customer Experience

We have all heard the common tilt towards customer service based communications, but companies very rarely align their staff to meet the consumer’s expectations. Creating the Ultimate Customer Experience involves serving as a loyal evangelist to your brand, and the products and services that support the organization. Scott’s keynote will help you bust through the common rhetoric and jargon to really determine your brand: who you are, what you do, and what you sell. From here, your team will learn to connect with customers like never before while creating the opportunity to build a cult following within your industry.

Perceptual Reality

This keynote speaks to product marketing and branding, allowing companies to ascertain the difference between what is being sold, and what customers hold as expectations for your products and services. Perceptual Reality includes many examples of reality vs. perception with concrete details to help you translate the message to tailor fit your company’s needs. There are many dangers that lie within assumptions, especially in an aggressive marketplace. Scott’s keynote will help you reach potential consumers with a keen eye towards meeting and managing their expectations.

Powered by Purpose

If you feel your mission statement has lost its place as the guideline in your organization, Powered by Purpose can help you steer back on course. This keynote focuses on strong leadership and teamwork and challenges the audience to investigate their personal values and the place they hold in making daily decisions. Each small decision drives a company’s purpose. Organizations passively choose their course of action every day, but an organization that is Powered by Purpose is actively engaged to hold true to the course.

News

We Have an Empathy Crisis on Our Hands. Here's How to Combat the Rising Trend of Poor Customer Service.
BY SCOTT DEMING — Ever wonder why exceptional customer service is becoming an endangered species? Here's how you can make your business stand out in a sea of mediocrity simply by upping your customer service game.
Are You a Disruptor or a Destructor? A Complete Guide to Innovation for Today's Leaders
BY SCOTT DEMING — Two sides to the innovation coin will make or break your business. Understand disruptive and destructive innovation before attempting to shake up the market.

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