Leadership, Culture and Sustainable Success

All great, sustainable organizations have a culture of passion, meaning and purpose. This doesn’t mean you need to be working for a company trying to find a cure for cancer. It doesn’t matter what you sell, as long as the culture is purpose driven. Culture determines the success or failure of an organization, and it all begins and ends with leadership and collaboration.

In this dynamic leadership and teamwork driven program, based on Scott Deming’s second book – “Powered by Purpose” he demonstrates how differing points of view and healthy debate should be encouraged, as long as everyone agrees on the mission, purpose and objective. Through clear communication, sharing of ideas and checking the egos at the door, a culture of inspiration and innovation takes shape and the end result is an unprecedented customer experience.

Case studies will be discussed, corporate heroes will be highlighted and proof will be shown, that companies without a purpose driven and value oriented culture cannot survive in a world where people are seeking meaningful interactions and trusting relationships.

Scott Deming is a seasoned business professional with over thirty years of corporate experience and over twenty years as owner/operator of a national advertising and marketing firm. He has helped managers and executives from just about every industry, across the globe, become stronger, more effective leaders and helped teams work smarter and become stronger.

Creating the Ultimate Customer Experience

We have all heard the common tilt towards customer service based communications, but companies very rarely align their staff to meet the consumer’s expectations. Creating the Ultimate Customer Experience involves serving as a loyal evangelist to your brand, and the products and services that support the organization. Scott’s keynote will help you bust through the common rhetoric and jargon to really determine your brand: who you are, what you do, and what you sell. From here, your team will learn to connect with customers like never before while creating the opportunity to build a cult following within your industry.

Perceptual Reality

This keynote speaks to product marketing and branding, allowing companies to ascertain the difference between what is being sold, and what customers hold as expectations for your products and services. Perceptual Reality includes many examples of reality vs. perception with concrete details to help you translate the message to tailor fit your company’s needs. There are many dangers that lie within assumptions, especially in an aggressive marketplace. Scott’s keynote will help you reach potential consumers with a keen eye towards meeting and managing their expectations.

Powered by Purpose

If you feel your mission statement has lost its place as the guideline in your organization, Powered by Purpose can help you steer back on course. This keynote focuses on strong leadership and teamwork and challenges the audience to investigate their personal values and the place they hold in making daily decisions. Each small decision drives a company’s purpose. Organizations passively choose their course of action every day, but an organization that is Powered by Purpose is actively engaged to hold true to the course.