Nine out of ten business strategies fail…not because they were bad strategies but because they were poorly implemented in the marketplace. Strategy creates intent. In essence it’s a promise we make to the marketplace. But as we all know, making promises is far simpler than keeping them.

With a real passion for implementation, Scott Glatstein has been helping companies keep their promises to the marketplace for over 25 years. Whether creating new businesses, transforming companies or opening new channels he helps his clients align their marketplace offerings, people and infrastructure to their chosen marketplace strategy. His simple, focused approach to strategy development and execution has helped both established and emerging companies leverage their resources and build sustainable sales and profit growth.

Recognized as a pioneer of disciplined strategy implementation, Scott brings a holistic approach to business execution. With Strategy Activation® Scott has created a bold, new, technique linking strategic planning and marketplace implementation. This straightforward model has helped companies large and small, here and abroad, turn strategic intent into satisfied customers.

Prior to founding IMPERATIVES, Scott’s successful corporate career spanned both large and small companies including consumer marketing leaders General Mills, Pillsbury and ConAgra. His diverse career path includes senior management positions in product marketing, trade marketing, field sales and general management. A posting as CEO of Pillsbury Brands Africa in Johannesburg, South Africa added international business development to his broad skill base.

Scott received a Masters of Business Administration in Marketing and Finance from Indiana University. He received a Bachelor of Science in Biochemistry from Michigan State University.

Business, Sales, Customer Service, Strategic Planning, Leadership, Marketing,