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Scott McKain        

Customer Experience Expert & Best-Selling Business Author

Best-selling author and internationally renowned speaker Scott McKain's captivating presentations and best-selling books clearly reveal how to create more compelling connections between you and your customers, and how to stand out and move up, regardless of the economic climate in your industry. There are a myriad of choices in the marketplace for prospects and customers seeking the products and services of your industry. So, how does your organization—and the professionals who work with you—stand out from the plethora of competitors?

In today's Facebook/Twitter/social media world, a dissatisfied customer now has a platform to broadcast their opinions regarding your organization to the world in an instant. In this volatile environment, it's never been more important to understand and execute the steps necessary to create the "Ultimate Customer Experience."

McKain's calling is business—and his passion is platform presentations. He blends a unique combination of vast speaking experience with new, cutting-edge information. He is one of about 150 living members of the Professional Speakers Hall of Fame; was recently recognized by Social Media Marketing Magazine as one of "the fifty most influential marketing authors on Twitter"; and was dubbed one of the "top 25 people for Gen Y and Millennial leaders to follow on Twitter" by GenJuice, a leading resource for emerging professionals.

In his book, "Collapse of Distinction," McKain takes a revolutionary approach in clearly showing how organizations and individual professionals create differentiation in the marketplace. Collapse of Distinction was named one of the top 10 business books of the year by The Miami Herald, the Huffington Post, and other major media outlets, and reached the #1 spot on's list of business bestsellers. McKain has also authored two other bestsellers: "ALL Business Is Show Business!" and "What Customers REALLY Want." He has appeared multiple times as a commentator on the FOX News Channel and is a member of the Speakers Roundtable, an elite, invitation-only group of 20 business speakers considered by many to be among the best in the world. McKain was selected by Arnold Schwarzenegger to be the speaker for the Great American Workout, held on the White House lawn, with the President in attendance. And, he portrayed the villain in the internationally acclaimed movie "Stroszek," directed by legendary filmmaker Werner Herzog. Roger Ebert praised McKain in his review, and named the film one of his "great movies."

McKain's podcast, "Project Distinct," teaches professionals and their teams how to establish dominance in a competitive marketplace.

McKain's approach of "The Ultimate Customer Experience" is extraordinarily relevant, no matter your organization's products or services. Customers do not want organizations to "make it right." They want you to "GET it right!" Your organization must find a way to transcend transaction, and McKain can show you the techniques for creating enhanced customer engagement and loyalty.

Speech Topics

Communication Strategies

Overnight delivery, fax, email, video conferencing, and internet—all important means of communication in today's high-tech world. However frequently, good old-fashioned verbal communication falls by the wayside and we fail to get our message across. In this fun yet informative presentation, Scott McKain takes a look at how we communicate and why we often don't communicate as well as we might think!

Customer Service

In today's marketplace, a quality product or service is no longer enough to grab the customer's attention or guarantee repeat business. Customers now demand to be knocked out, amazed and astounded, every time they do business with you—or they will do business elsewhere!


The qualities needed to establish leadership in the field of sales have changed. Scott McKain—one of the nation's leading communicators and member of the Professional Speaker's Hall of Fame—has developed the unique doctrine that will show you how.


It is difficult to keep up and thrive during these changing times. With experience in both business and entertainment, Scott McKain has developed a unique concept: ALL businesses need to apply the techniques used by show business in order to create compelling experiences in today's culture.

ALL Business Is Show Business

Scott McKain's "ALL Business Is Show Business" is a total business philosophy that impacts how your organization can be more effective as you sell and serve your customer, and as you manage and motivate employees.

What Customers REALLY Want.

Based upon Scott’s No. 1 best-selling business book, ( and 800-CEO-READ) this program addresses the six disconnections between what customers crave versus what most organizations offer. By understanding what separates you from your customer and discovering how to bridge the gap, you move towards creating the “Ultimate Customer Experience” – ensuring enhanced customer loyalty and greater profitability. Through his research – first into Scott’s own 19 companies, where he serves as vice chairman of a $100+ million organization, and second into other top international clients – he shares the extensive gulfs between client desires and company deliveries.

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The Collapse of Distinction.

How does a professional – or even an entire organization – deal with the phenomenon that Scott McKain calls “the collapse of distinction?” There are three ominous factors that pull every company (and the professionals who work there), back to the pack like a magnet. Without understanding these “destroyers of differentiation,” a voyage on the “sea of sameness” is inevitable. McKain reveals why it is so difficult for customers to distinguish one competitor from another and outlines the specific steps organizations must take to truly create distinction and establish superiority in a competitive marketplace. In this compelling presentation, Scott reveals the four cornerstones of distinction – and how to stand out and move up in a challenging economy through the creation of the ‘Ultimate Customer Experience!’

Standing Out and Moving Up During Times of Change.

Change certainly is not a novel phenomenon, but in many ways the pace of change we are currently experiencing is new. How organizations and individual professionals deal with the issue is critical to both future success and current productivity.Scott McKain’s program on change not only outlines how organizations – and the professionals who work for them – should deal with change, he also offers insight on how to handle the undetermined aspects of the future.

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