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Scott Rasmussen      

Founder & Former President of Rasmussen Reports; Political Analyst; New York Times Bestselling Author

Long recognized as one of the world’s leading public opinion pollsters, Scott Rasmussen is committed to enhancing the public dialogue through data-driven analysis that explores the underlying currents of public opinion.

An analyst, author, and speaker, Rasmussen also serves as an Editor-At-Large for Ballotpedia, the encyclopedia of American politics. Every weekday, “Scott Rasmussen’s Number of the Day” features newsworthy and interesting topics at the intersection of politics, culture, and technology.

Innovation has been a hallmark of Rasmussen career. In 1978, the then-new technology of satellite communications dramatically reduced the cost of sending a broadcast signal around the nation. Building upon that opportunity, Rasmussen and his father, Bill, founded ESPN, the cable sports network.

In the 1990s, the birth of the Internet provided the unique opportunity to capitalize on another ground-breaking technology. Rasmussen launched his first website in 1994 and became the first pollster to offer data directly to the public rather than filtered through a network reporter.

At the same time, Rasmussen saw the potential for the concept of automated polling that ultimately revolutionized the polling industry. In just over a decade, Rasmussen’s work attracted more Google searches than the long-established industry leader—Gallup.

In 2003, he founded Rasmussen Reports and served as President of the company for the following decade. Over time, however, he and the majority investors had different visions for the company’s future. In January 2013, Rasmussen informed the Board that he would not renew his contract. He left in July of that year and has not been involved with the firm since that time.

His most recent book, The Sun is Still Rising: Politics Has Failed But America Will Not, was published in 2018 by the Sutherland Institute. The book explains Scott’s optimism about our nation’s future despite his deep pessimism over our broken political system.

A New York Times bestselling author, Rasmussen clearly articulates the reality that governing society is not the responsibility of government alone. Every organization and relationship has a role to play. He shares this message along with insightful political analysis as a sought-after public speaker and analyst.

Rasmussen graduated with a degree in history from DePauw University and earned his MBA at Wake Forest University. He is married, has two grown sons and a daughter-in-law.

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