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Scott Stratten            

Sales, Marketing, Branding & Relationship Expert

As the ultimate sales and marketing truth slayer, Scott Stratten helps organizations see their business through a new lens with his unconventional “unmarketing” views and vanguard approach to building and maintaining real customer relationships.

As the president of Un-Marketing, he has transformed how corporations like PepsiCo, Century 21, Fidelity and Microsoft do business with radical insights on how to engage better with customers through social and viral marketing. Named a top 5 social media power influencer by Forbes.com, Stratten elevates the conversation by putting the focus back on what matters most to current and potential buyers, values like trust, authenticity, relationships and service.

Drawing from his experience as a marketing industry innovator and the author of four best-selling business books, he convinces audiences to look at the big picture, which is about creating loyal, repeat customers who become brand evangelists because they genuinely love the goods or services you provide. With humor, passion and candor, Stratten blends real world strategies with memorable stories that will completely change the way you market and sell, for the better.

Speech Topics

UnMarketing - Stop Marketing. Start Engaging.

The tried and true ways of marketing have turned into tired and old, not to mention ineffective. The ability to build relationships and be heard by your market has never been greater, but overwhelming when trying to determine what tools to use. This session covers both online and offline methods of staying in front of your target audience, so when they have the need to buy, they choose you. From social media, to traditional local events, there are proven ways to connect more than ever before and after this session you have the practical tools to implement the tactics right away.

Engagement 2.0

Sales, marketing and customer service has changed incredibly over the past few years and engagement is king. Its not if youre customers are talking online, its how often and where. This session walks the audience through the landscape of online engagement both today and whats coming tomorrow. The audience will have a much clearer picture of what tools will suit their needs and which ones to ignore. From your front-line employees, to angry customers online, the people doing the talking for your brand is no longer through a press release.

News

Scott Stratten to Keynote Affiliate Summit East 2016 - Affiliate Summit

Scott Stratten, President of Un-Marketing, will be a keynote speaker at Affiliate Summit East 2016 on Monday, August 1, 2016 at the New York Marriott Marquis in ...

PRSA Newsroom | Scott Stratten to Challenge Attendees to Defy ...

NEW YORK, May 31, 2016 – Scott Stratten, president of Un-Marketing and an authentic marketing, social and viral expert has been added to The Public ...

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