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Scott Stratten          

Sales, Branding & Relationship Expert; Motivational Business Speaker, Creator of UnMarketing & Author of "UnLeadership"

Scott Stratten is the President of UnMarketing. He is recognized as a leading speaker and author in helping audiences adapt to the age of disruption and approach business with integrity, authenticity, and a focus on community.

He has co-authored six best-selling business books with his business partner and spouse, Alison. His background includes roles as a music industry marketer, national sales training manager, and a professor at the Sheridan College School of Business. He successfully managed a viral video agency for nearly a decade. Currently, he dedicates his efforts to speaking at events for prominent companies such as PepsiCo, Walmart, Adobe, IBM, Microsoft, Cirque du Soleil, and Saks Fifth Avenue, providing guidance on business disruption.

Stratten was inducted into the Professional Speaker Hall of Fame, the Canadian Marketing Hall of Fame, and his college's Business Hall of Fame. His work and influence in social media also earned him recognition as one of the top five social media power influencers by Forbes.com. His book "UnSelling: The New Customer Experience" was named the "800-CEO-READ: Sales Book Of The Year." His approach to speaking engagements is noted for its energy, humor, and actionable insights, making him a valuable speaker on topics such as leadership, technology, and customer relationships across multiple generations.

Speech Topics

UnBranding

Loyalty in the Age of Disruption - We’re in the age of disruption. Today’s business climate is changing at an unprecedented rate. Every week, it seems there is a new strategy, social media site or technology that is a “must use” or a “game-changer”. What we lose in this endless quest for the next bright shiny business object is that at the core of business while everything has changed, nothing is different. Trust, connection, consistency, and service will always trump any new app to hit the market. In this keynote, Scott will walk the audience through what is real and what are only smoke screens in the business world today.

UnSelling

The New Customer Experience - Based on the “800-CEO READ: Sales Book Of The Year” this keynote is about the big picture: creating repeat customers, not one-time buyers. Your audience will learn how to create loyal clients that refer others and how to become the go-to company for something before they even need you. In this highly energetic and engaging talk, audiences will learn a new way of thinking about business that will completely change the way you sell, for the better. It’s time to separate from the pack of noise. It’s time to UnSell.

UnMarketing

Everything Has Changed and Nothing is Different - The tried and true ways of marketing have turned into tired and old, not to mention ineffective. At the same time, what makes businesses good or bad, successful or not, hasn’t really changed. The ability to build relationships and be heard by your market has never been greater, but it is overwhelming to determine what tools to use. This entertaining and thought-provoking talk covers both online and offline methods of staying in front of your target audience, so when they have the need to buy, they choose you. Scott will show your audience proven ways to connect more than ever before.

News

PRSA Newsroom | Scott Stratten to Challenge Attendees to Defy ...
NEW YORK, May 31, 2016 – Scott Stratten, president of Un-Marketing and an authentic marketing, social and viral expert has been added to The Public ...
Scott Stratten to Keynote Affiliate Summit East 2016 - Affiliate Summit
Scott Stratten, President of Un-Marketing, will be a keynote speaker at Affiliate Summit East 2016 on Monday, August 1, 2016 at the New York Marriott Marquis in ...

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