Most little girls in fourth grade play with dolls or worry about boy germs. Not Shannon Heggem. She was busy operating her own backyard dog grooming business. Even at age nine Shannon recognized the power of marketing when she ordered a rubber stamp and "stamped" out her first business cards. This was just the beginning for this born entrepreneur.

Shannon has always been a marketing visionary. After college, Shannon returned to her Montana hometown and opened a hugely successful luxury pet resort. Recognizing the growth potential for these high-end services, Shannon established a consulting practice to help other pet care providers market this brand-new niche concept around the nation.

At age 29, Shannon didn't allow a nearly-fatal Rottweiler attack to slow down her momentum. Determined to overcome the misfortune, Shannon used her extensive recuperation time to brainstorm her next business move. She focused her efforts on expanding her consulting services by developing the first pet career school in Montana.

Again relying on her marketing instincts, Shannon promoted her school through an effective website and speaking appearances. The school was an immediate success; it attracted students from all over North America, even Guam. And Shannon was soon hailed as the "marketing guru" in the service business industry.

Within her firm, Bloodhound Marketing, Shannon helps service-based professionals "sniff out" their unique qualities and challenges them to develop prosperous niche markets. This trendsetter works with professional speakers, realtors, authors, performers, and small business owners, helping to create clear brand images. Compelling others to embrace their uniqueness is what makes Shannon's marketing strategies so successful.

Shannon has shared her marketing and motivational expertise with audiences in 44 states, six Canadian provinces, two European countries, and is headed to Australia in July.

Shannon's passion is sharing her fascination with the power of marketing and her spirit of survivorship with enthusiasm. www.shannonheggem.com

Marketing, Merchandising, Entrepreneurship, Motivational,