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Sharon Gai    

Director of Global Key Accounts at the Alibaba Group & Ecommerce Expert

Sharon Gai is a China-born Canadian who has had 10+ years in ecommerce, digital marketing and branding. In her tenure at Tmall, China's largest ecommerce platform, she has advised large to emerging internet-viral brands in crafting their digital marketing and online e-commerce strategy in China.

She has served as the Head of Global Key Accounts in Tmall providing thought leadership in omnichannel strategies for Xiaomi, Adidas, AS Watson, P&G and H&M. She has been the keynote speaker in 100 ecommerce and retail conferences such as Shoptalk, Ecomworld, Etail, and Ecommerce Asia with over 40,000 attendees as well as the presenter to governments and heads of states on the developments of the tech industry in China.

Gai is the author of the book, "Ecommerce Reimagined: what we can learn in retail and ecommerce from China" to be released in June 2022. Gai has an Honors Bachelor’s degree in International Development from McGill and a Masters in Information Management from Columbia University.

Speech Topics


Sustainability While Managing Economic Progress

Ecommerce & Digital Marketing

Selling to China, the Largest Consumer Market in the World

How SMEs Can Sell Cross Border into China

The Latest Update on Ecommerce Trend in China

How to Boost Sales via Livestreaming

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The Bleeding Edge of Ecommerce and Marketing in China

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