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Shaun Belding    

CEO of The Belding Group, author or 5 books. Customer service expert. Passionate and entertaining speaker on customer service, leadership and positive workplaces.

Shaun Belding is CEO of The Belding Group of Companies, a 25 year-old award-winning company that helps organizations stand out in customer experience and dynamic leadership. Shaun is author of five books, published internationally in 12 languages. He is recognized as a leading global expert on customer service, service recovery, employee performance and building positive workplaces. He has appeared on Good Morning America, BBC, CBC, CTV; and been quoted in Reader’s Digest, The New York Times and London Daily Times. Shaun speaks extensively on the topics, and on the results of his company’s ground-breaking new research, “The Science of WOW!” that uncovers the core reproducible ingredients to “Wow” customer service experiences. His humorous, entertaining speaking style produces feedback such as, “You brought my staff back from the dead.” Over the last 25 years, Shaun has appeared in front of over 200,000 people. Shaun owns one of LinkedIn’s fasted groups, ‘Customer Service Champions’, which features discussions and customer service insights from around the world. His blog, www.customerservicearoundtheworld and free newsletter, ‘Winning at Work,’ influence tens of thousands of customer service professionals each week. Shaun pioneered the enterTRAINment training methodology which launched his customer service training division,, to a global leadership position. The Belding Group’s client list includes Fortune 100 companies, and their unique, powerful training program design and delivery consistently creates measurable change.

Speech Topics

Everyone Is In The Customer Service Department!

Customer service isn't a department - it's a culture. And everyone in an organization needs to be on board to create WOW experiences. This is a fun, fast-paced session that highlights all of the little things that create amazing experiences customers will share with their friends.

Good Customer Service Isn't Good Enough Anymore

The world has changed, and expectations of customers have changed dramatically. This fun, high-energy session highlights why being good at customer service just isn't good enough any more - and what we need to do to truly stand out!

The Science of WOW!

Based on 2015, ground-breaking research by The Belding Group, The Science of WOW shines a bright light on exactly what takes to create amazing customer experiences, positive word-of-mouth and rabid customer loyalty.


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