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Shaun White is an American professional snowboarder, skateboarder and musician. He is a three-time Olympic gold medalist. He holds the record for the most X-Games gold medals and most Olympic gold medals by a snowboarder, and has won 10 ESPY Awards.
White turned pro at 13 and, at 16, became the youngest snowboarder ever to win the US Open. In 2003, at 17, he also turned pro in skateboarding and began riding for Tony Hawk’s Birdhouse Skateboards. By the time he’d won his first Olympic gold medal, the then-19-year-old was a household name, matching his intensity on the board with an effortlessly magnetic and sometimes outrageous presence.
He continued to triumph in snowboarding and skateboarding — with his accolades now including gold medals at the 2006 and 2010 Olympics (he’s the only athlete ever to win gold at both the Winter and Summer X Games), 11 ESPY awards for Best Male Action Sports Athlete and Best Male US Olympic Athlete, a record-breaking 15 gold medals at the X Games (he is the only rider in the history of the sport to earn a perfect 100 score in SuperPipe), and multiple Dew Tour wins.
In the 2018 Winter Olympics, White dramatically won the gold medal with back-to-back 1440s. His gold medal was also the 100th for the United States at the Winter Olympic Games.
White also founded Shaun White Enterprises (a company helmed by his mother Cathy until several years ago) and continued his practice of working closely with organizations like St. Jude Children’s Research Hospital, the Boys & Girls Club, and Target House to raise and donate money for those in need. Born with a heart defect that demanded he undergo two major surgeries before his first birthday, White is also closely involved with the Make-A-Wish Foundation and has granted 17 wishes since 2008.
Additionally, White put out a record for Warner Bros. and toured the world with his former band Bad Things. In 2014, he became the majority shareholder in the snowboarding/music festival Air + Style, an event that began in 1994 as the world’s first Big Air snowboarding contest and has since evolved into a three-stop global sports and music festival with dates in Austria, Beijing, and L.A.
White was featured on the cover of Forbes magazine’s “30 Under 30” issue in January 2016 — five years after nabbing the No. 2 spot on Bloomberg Businessweek’s list of the 100 most powerful and marketable athletes.
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How to Navigate Social Media & Guide Your Sponsors to Be True Partners
Air + Style: Maintaining a Brand When You Are the Brand
I Am Here to Win
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