Shaun is recognized as a leading authority in analytics-based online and offline engagement. He has more than 25 years of experience in understanding the psychology related to what motivates individuals to act as well as how they can be motivated. Shaun has used his expertise in stakeholder relationship engagement to develop algorithms that analyze individual and group behavior to help businesses and governments employ predictive analytics used to develop engagement strategies. Shaun has expert project and program management experience related to the use of individuals’ and communities’ use of social and digital media.

His expertise spans across the private and public sector. Shaun served as a Clandestine Service Officer for the U.S. Central Intelligence Agency, identifying and engaging key foreign national stakeholders critical to U.S. interests. He also deployed algorithms used to data mine activities with the Department of Defense Office of the Inspector General. Later, Shaun developed Royal Dutch Shell’s first global social media analytics program, helping Shell identify assets facing regulatory, financial, and physical threats. While at Shell, he also launched a global stakeholder engagement, policies and procedures overview governing how business representatives engage with communities, employees, investors, and hostile organizations – which are still in use today.

Most recently, Shaun developed and implemented a data analytics program used by GE’s largest business, GE Power, to help identify where external engagement would be required to ensure that business operations were not interrupted by issues or restored following crises.

Shaun has a B.S. in Electrical Engineering, Southern University, USA.

Data Analytics, Programmers, Management, Business Leadership, Social Media, Media Professionals, Digital Marketing, Ethics & Integrity, Business Ethics, Engineering, Leadership Diversity & Inclusion, E-Commerce,