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Shavone Charles          

Head of DEI Communications at TikTok; Musician & Founder of “Magic in Her Melanin”

Shavone Charles is a woman of many talents with an insatiable drive for artistic expression and zealousness to break the mold. Whether it’s creating her own job title at multi-billion dollar companies like Twitter and Instagram, or paving a lane for fellow creative women who refuse to be fenced into one box, Charles is a great example of how the underdog can become the most valuable player. Charles is currently using her expertise as the Head of Diversity & Inclusion Communications at TikTok.

Fresh out of undergrad at the University of California Merced, she took on a full-time gig at Twitter where she not only spearheaded the company’s global music and culture communications out of their San Francisco headquarters, but became the first-ever African American woman to be hired onto their public relations team. Charles also helped found Blackbird, Twitter’s first-ever employee resource group for African American employees. Then Charles left to lead all of Instagram’s music and youth culture communications out of the Facebook office in Los Angeles.

Charles has collaborated with some of music’s biggest names for high impact, out-of-the-box social strategy campaigns including Drake, Paul McCartney, Beyoncé, Taylor Swift, Janet Jackson, Prince, Adele, Kendrick Lamar, Missy Elliott, Britney Spears, Garth Brooks and more. Along with being a highly sought after music PR and marketing maven who is adamant on breaking barriers for women in the tech and entertainment industry, the Trinidadian creative is also a skilled poet, songwriter, and flautist. Along with continuing her personal creative projects, Charles aspires to construct a platform for women of color across industries. She launched Magic in Her Melanin – a community organization and creative collective that focuses on elevating the stories of women of color and bridging the gap between creatives of color and the tech industry.

Charles' influence in fashion, tech and music have been profiled in outlets like Hypebeast, Forbes, The Shade Room and EBONY, noting her history-making moves as the first African-American woman to ever be hired onto both Twitter and Instagram’s communications teams, along with being named on Forbes’ 2019 30 Under 30 list and honored in EBONY’s annual Power 100 list as a leading innovator alongside Virgil Abloh.


TikTok Hires Shavone Charles as Head of Diversity & Inclusion Communications
TikTok has tapped Shavone Charles to lead communications around the social platform’s diversity and inclusion initiatives. Charles joins TikTok in the newly formed role after serving as the director of communications and creative partnerships at VSCO, where she launched the #BlackJoyMatters campaign. Prior to joining VSCO, she oversaw global music and youth culture communications at Instagram and music and culture communications at Twitter, two positions that she created at both companies.
Shavone On Signing With Ford Models And Being A Woman Of Color In The Creative Industry
Shavone Charles has been paving the way for women of color in the creative industry ever since she landed her dream role as the Head of Global Music and Youth Culture Communications at Instagram in 2015. Prior to her time at Instagram, Charles was a key contributor to Twitter‘s marketing and communications team, and helped grow the platform’s official @TwitterMusic account.
Multifaceted Creative Shavone Charles Insists on a Lens of Inclusivity
“In tech, particularly at the places I’ve worked, Black creators are the pulse of the entire platform—what we do, what we don’t do, what we say, and how we spend,” Shavone Charles says. Charles sits on the other side of the screen in an LA Kings jersey, effervescent in the morning in her sun-speckled home in Los Angeles. The musician, tech executive, entrepreneur and activist has a warm and engaging countenance—like an old friend you haven’t seen in a while—but she’s talking about the serious subject of being a Black creator in the technology space.
The 30 Under 30 Rewriting The Rules Of Marketing And Advertising ...
Instagram's first music and youth culture hire in 2015, Shavone Charles created Instagram's first-ever Black History Month program and a #BlackGirlMagic ...
How Shavone Charles Created Her Dream Job In Tech
Shavone Charles holds many titles. From being a musician and artist to her role as Head of Music and Youth Culture Communications at Instagram and recent ...

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