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Shavone Charles          

Head of DEI Communications at TikTok; Musician & Founder of “Magic in Her Melanin”

Shavone Charles (stylized as SHAVONE.) is a multi-hyphenate creative, activist and force in music, fashion and tech. She’s internationally known across industries as a renaissance woman who continues to disrupt the norm as a classically-trained musician, FORD model and change-maker in tech, named on Forbes’ 30 Under 30 Marketing & Advertising list.

SHAVONE. is dedicated to disruptive thinking, supporting women in creative fields and amplifying the stories of underrepresented voices. Whether it’s SHAVONE.’s influence in fashion or her pursuit to break the mold as a millennial who’s trailblazing a new path for future generations of women in tech and entertainment, SHAVONE. is disrupting industries as a champion of creativity and inclusion.

Her influence and impact in fashion, tech and music have been profiled in outlets like Billboard, Coveteur, DAZED, Complex UK, Hypebeast, PAPER, ELLE, and EBONY, noting her history-making moves as the first African-American woman and trailblazer to create roles held at both Twitter, Instagram and now TikTok. As a tastemaker and founder of her own creative collectives Future Of Creaties and Magic In Her Melanin, SHAVONE. has collaborated with top brands across industries, ranging from Nike to Google, Spotify, Dapper Dan, Twitter and Instagram. SHAVONE. also currently heads up Diversity & Inclusion communications for TikTok out of Los Angeles. And she is now a published author with the release of her new book “BLACK INTERNET EFFECT.”

News


Shavone Charles Joins TikTok as Its First Head of Diversity and ...
Nov 19, 2021 ... Shavone Charles Joins TikTok as Its First Head of Diversity and Inclusion Communications · She had been director of communications and creative partnerships at ...
TikTok Hires Shavone Charles as Head of Diversity & Inclusion Communications
TikTok has tapped Shavone Charles to lead communications around the social platform’s diversity and inclusion initiatives. Charles joins TikTok in the newly formed role after serving as the director of communications and creative partnerships at VSCO, where she launched the #BlackJoyMatters campaign. Prior to joining VSCO, she oversaw global music and youth culture communications at Instagram and music and culture communications at Twitter, two positions that she created at both companies.
Shavone On Signing With Ford Models And Being A Woman Of Color In The Creative Industry
Shavone Charles has been paving the way for women of color in the creative industry ever since she landed her dream role as the Head of Global Music and Youth Culture Communications at Instagram in 2015. Prior to her time at Instagram, Charles was a key contributor to Twitter‘s marketing and communications team, and helped grow the platform’s official @TwitterMusic account.
Multifaceted Creative Shavone Charles Insists on a Lens of Inclusivity
“In tech, particularly at the places I’ve worked, Black creators are the pulse of the entire platform—what we do, what we don’t do, what we say, and how we spend,” Shavone Charles says. Charles sits on the other side of the screen in an LA Kings jersey, effervescent in the morning in her sun-speckled home in Los Angeles. The musician, tech executive, entrepreneur and activist has a warm and engaging countenance—like an old friend you haven’t seen in a while—but she’s talking about the serious subject of being a Black creator in the technology space.
The 30 Under 30 Rewriting The Rules Of Marketing And Advertising ...
Instagram's first music and youth culture hire in 2015, Shavone Charles created Instagram's first-ever Black History Month program and a #BlackGirlMagic ...

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