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Shavone Charles        

Director, Consumer Communications at VSCO

Shavone Charles is a woman of many talents, and when you pair that with an insatiable drive for artistic expression and zealousness to break the mold, you are greeted with someone who has become well-respected and distinguished in the industry. Whether it’s creating her own job title at multi-billion dollar companies like Twitter and Instagram, or paving a lane for fellow creative women who refuse to be fenced into one box, Shavone Charles is the greatest example of how the underdog can become the most valuable player. Those who know the San Diego native are well aware of her accolades in the music tech industry. She graduated from UC Merced in 2012 with a bachelor’s degree in Literature, after completing an eclectic array of internships with Google, BET Networks, Capitol Hill and The Department of Justice.

Fresh out of college, she then took on a full-time gig at Twitter where she not only spearheaded the company’s global music and culture communications out of their San Francisco headquarters, but became the first-ever African American woman to be hired onto their public relations team. For this reason, Shavone also dedicated her time at the company toward aiding people of color in tech and helped found Blackbird, Twitter’s first-ever employee resource group for African American employees. Currently, Shavone leads all of Instagram’s music and youth culture communications out of the Facebook office in the entertainment mecca of Los Angeles.

Shavone has collaborated with some of music’s biggest names for high impact, out-of-the-box social strategy campaigns including Drake, Paul McCartney, Beyonce, Taylor Swift, Janet Jackson, Prince, Adele, Kendrick Lamar, Missy Elliott, Britney Spears, Garth Brooks and more. And while these accomplishments alone would suffice for anyone else trying to make a name for themselves, that is not the case for Shavone. Music is and has always been one of the most important passions in Shavone’s life and it has been the underlying force that powers her career path and life journey. Along with being a highly sought after music PR and marketing maven who is adamant on breaking barriers for women in the tech and entertainment industry, the Trinidadian creative is also a skilled poet, songwriter, and flautist. Along with continuing her personal creative projects, Shavone aspires to construct a platform for women of color across industries, in hopes of providing a support system for young women striving to succeed and make their mark in the world. Amplifying her efforts tied to women empowerment and fostering diversity across the tech and creative job fields, Shavone launched Magic in Her Melanin – a community organization and creative collective that focuses on elevating the stories of women of color and bridging the gap between creatives of color and the tech industry.

Shavone’s influence in fashion, tech and music have been profiled in outlets like Hypebeast, Forbes, The Shade Room and EBONY, noting her history-making moves as the first African-American woman to ever be hired onto both Twitter and Instagram’s communications teams, along with being named on Forbes’ 2019 30 Under 30 list and honored in EBONY’s annual Power 100 list as a leading innovator alongside Virgil Abloh. As a tastemaker, Shavone has collaborated with top brands across industries, ranging from Nike to Google, Spotify, Dapper Dan and designer Shanel Cambell, as a featured model for Cambell’s New York Fashion Week SS19 presentation.


How Shavone Charles Created Her Dream Job In Tech

Shavone Charles holds many titles. From being a musician and artist to her role as Head of Music and Youth Culture Communications at Instagram and recent ...

The 30 Under 30 Rewriting The Rules Of Marketing And Advertising ...

Instagram's first music and youth culture hire in 2015, Shavone Charles created Instagram's first-ever Black History Month program and a #BlackGirlMagic ...

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