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Sheena Iyengar        

Columbia University Business Professor & Bestselling Author of "The Art of Choosing"

Sheena S. Iyengar is the inaugural S.T. Lee Professor of Business in the Columbia Business School.

Considered one of the world’s leading experts on choice, Iyengar’s seminal research focused on the psychology of choice and decision-making, addressing how humans face challenges in a world where they are inundated with options. Iyengar’s current research has expanded to examine how we construct our selves and social networks, and how we experience authenticity in an increasingly technological and uncertain world. She has developed and taught courses on a wide variety of topics, including decision making and leadership, globalization, and authenticity. She is also an authority on how we create and select innovative ideas, which she teaches in a course titled, Think Bigger.

Iyengar has authored three dozen articles which appear in top academic journals. Her research has been covered by The New York Times, The Wall Street Journal, The Washington Post, the Financial Times, The New Yorker, Newsweek, Time, The Economist, Bloomberg Businessweek, The Atlantic, CNN, CBS, CNBC, PBS, The BBC, NPR, and more. Her first book, The Art of Choosing, was an Axiom Business Book Award Gold Medalist, a finalist for the Financial Times & Goldman Sachs Business Book of the Year, and ranked #3 on Amazon’s Best Business & Investing Books of 2010.

In 2002, Iyengar received the Presidential Early Career Award for Social Scientists. In 2011, she was voted one of Thinkers50’s Most Influential Business Thinkers. And, in 2012, Poets & Quants ranked her among the World's Best B-School Professors. In addition to conducting research and teaching, Iyengar frequently speaks to audiences that range from Fortune 500 companies and nonprofits to government bodies and medical institutions around the world. Collectively, her TED talks have received over 5.5 million views.

Iyengar sits on the Board of Advisors for Celectiv, a startup that uses new tools in Artificial Intelligence and Machine Learning to optimize the hiring decision making process towards candidates that are both highly qualified and also ideally suited to organizational culture, which results in not only better hires, but less turnover.

Iyengar also holds positions with two not-for-profits advocating for the education of the disadvantaged; on the Board of Directors for the Asian University for Women (Chancellor, Cherie Blair) and on the International Advisory Council for the Ashinaga (under the auspices of Mrs. Akie Abe, the First Lady of Japan).

Iyengar graduated from the Wharton School at the University of Pennsylvania with a B.S. in Economics and a B.A. in Psychology and received her Ph.D. in Social Psychology from Stanford University.

Speech Topics


Lead by choice

You want to make good choices for yourself, your family, your organization. You want to be a kind of superhero when you choose, leaping over or smashing through the wall of options to get to the best one. You want to be so skilled at the art of choosing that people gather in crowds to hear about your exploits in the vast universe—and parallel universes—of choice. Sheena Iyengar can’t grant you special powers, but she can help you understand the inner workings of choice so that you can develop those powers on your own. In particular, she can help you Lead by Choice as she reveals what effective leaders need to know about choice and shows you how to choose your way to success. Sheena believes that all of us can develop and benefit from leadership skills, no matter what title or position we hold, but in order to do that, we have to learn to choose with wisdom, compassion and humility.

Creating the Authentic Self

Every time you make a choice—whether it is what soda to buy or who to marry—you are making a creative decision about what kind of person you want to be and what kind of choice that person would make.? Sheena Iyengar, author of the Art of Choosing, has dedicated her work to studying these choices.? Through examples that are at once illuminating and entertaining, she paints a picture of the burdens of choice that consumers face today.? Their choices construct the ways that consumers view themselves and each other.? The challenge in marketing today, then, is not so much to brand products as to understand how consumers are branding themselves.

Books


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