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Shelma Jun      

Founder of Flash Foxy & Rock Climber

Shelma Jun is the founder of Flash Foxy and the Women's Climbing Festival. Flash Foxy is a multi-media platform created in 2014 to celebrate women climbing with women and to be a place women can come to feel inspired by and connected to each other. The Women’s Climbing Festival, which first started in 2016 in Bishop, Calif. brings 300 women together over a weekend of climbing, panels, clinics and more. An additional festival location was added in Chattanooga, Tenn. in 2017. A leader in the outdoors community, Jun has written, spoken and presented on the importance of creating a climbing community that reflects and welcomes everyone who identifies as a climber.

Jun is a Korean-American immigrant based in Brooklyn. Her advocacy work through events, writing and films intertwine her desires to create opportunities for women to support one another, work in partnership with other grassroots initiatives to amplify the voices of underrepresented folks and honor Indigenous connections to the places we recreate in through land acknowledgment. Jun's unmistakable style from her trademark outrageous earrings to her signature cut-off denim shorts bring a coolness to the crag but also remind others that there is more than one type of climber to be celebrated. She also currently sits on the Board of Directors for Access Fund. Her writing has appeared in Climbing Magazine, Outside Online and other publication and she has spoken on panels and at dinners for the American Alpine Club and the Access Fund. In 2017, she was named one of 40 women who’ve made the biggest impact in the outdoor world by Outside Magazine.

Prior to Flash Foxy, Jun worked for five years in NYC as the Community Design Manager at Hester Street Collaborative and as a Community Planner at Asian Americans for Equality. During her tenure, she created participatory tools to engage people in shaping their public spaces, developed community-based plans, participated in neighborhood coalitions and facilitated the creation of public art installations. She also co-found Biking Public Project, an organization that aims to expand local cycling advocacy discussions by reaching out to underrepresented bicyclists around New York City including women, people of color, and delivery cyclists. Raised in California but currently based in Brooklyn, N.Y., Jun can often be found plugging widgets into horizontal cracks at the Gunks or getting scared on granite highballs in Bishop.


Shelma Jun is Changing the Way Women Climb

Shelma Jun grew up hiking, camping, snowboarding, and captaining her high school women’s varsity water polo team. But in doing so, she got pinned as a tomboy. She hated the term. Why was fun associated with being a boy?

Within Reach: A Documentary About Women’s Equality in Climbing

I’ve heard some iteration of these phrases at least a dozen times from women over the last several years. It’s actually something I would have said myself ten years ago. Growing up as a self-proclaimed tomboy, I didn’t feel uncomfortable in a group of just boys.

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