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Sheryl Connelly    

Futurist for Ford Motor Company & CEO of Wonder Twin Powers

With the unique ability to translate how consumer and lifestyle trends will affect organizations across industry sectors, Sheryl Connelly outlines how to develop a futuring mindset, to act decisively in high-stakes business environments.

As a corporate futurist for more than a decade, Connelly is skilled at identifying what’s coming around the corner and the potential influences to customer attitudes and behavioral patterns that directly impact business strategy. The in-house futurist at Ford Motor Company, Connelly was twice named by Fast Company as one of its “100 Most Creative People in Business,” while TechWeek listed her among its “Top 100 Innovators”.

Her insights into 'what’s next', helps explain how STEEP factors – social, technological, economic, environmental and political trends – will affect business in the short- and long-term. From population growth to the proliferation of technology, to mindfulness and the tiny home movement, Connelly’s big picture outlook ensures organizational leaders recognize and take advantage of the trends that shape the way we live.

Connelly is a member of the Global Advisory Council on transportation for the World Economic Forum and has been a featured speaker at TED Global, appeared on CBS This Morning, CNBC’s Fast Money and NPR’s All Things Considered with Robert Siegel. Before working for Ford, she practiced law. In addition to a juris doctorate, Connelly holds a bachelor’s degree in finance and a master’s in business administration. When her schedule permits, she teaches design research at Center for Creative Studies in Detroit.

News


24. Sheryl Connelly | Fast Company | Business + Innovation

Sheryl Connelly is clear about her limits: “I have no crystal ball.” But to get Ford thinking about a trend like the aging population, she'll bring in market examples ...

Ford futurist Sheryl Connelly - Business Insider

For nearly a decade, Sheryl Connelly has been Ford's manager of global consumer trends and futuring. "In this role, she tracks global consumer trends to aid in ...

Generational Shifts to Have Profound Impact on Cars, Culture, Mobility

Sheryl Connelly, Ford Motor Company's futurist, says 2016 will be marked by increased mindfulness and mobility.

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