Shirin Behzadi is a seasoned board director and recognized leading entrepreneur in North America. She is a Board Chair, a former CEO, a CPA and former CFO, and an investor with deep brand expertise. She is an experienced executive in consumer and franchising industries.
An experienced board director and advisor, Behzadi has served on boards both as operating CEO, CFO and as an independent director. Her board experience includes Home Franchise Concepts, Junk King, Liberty Brands and Bomani. She uses her years of experience and expertise to bring an effective, strategic and collaborative point of view to her boards.
As board director of Home Franchise Concepts, a Trilantic portfolio company, and Junk King, a Norwest portfolio company, Behzadi has helped create strategic direction for each organization while assessing and mitigating risk. As a result, these companies achieved substantial growth in revenues and enterprise value culminating successful exits for all stakeholders.
Behzadi is currently the board chair for Liberty Brands, a well-regarded DTC company. In her capacity as board chair, Behzadi has helped the company create sound strategic plans around continued growth while maintaining focus on profitability. Utilizing her financial expertise, she helped usher in improved reporting and oversight plans for the company. Behzadi has been instrumental in talent recruitment and development to build the company’s infrastructure as it continues to grow.
Behzadi is also chair of the board of an emerging brand in CPG, Bomani. She is using her years of experience in growing brands in the consumer space to help launch and grow the company. She has also been an advisor to companies in the consumer space helping them navigate the challenges of high growth through the various stages of the life of the company.
An effective leader, entrepreneur, and brand builder with depth of knowledge in the consumer and franchising spaces, Behzadi has run and built companies with nearly a billion dollars in sales. She was one of the founding members, CFO and later Chief Executive Officer of Home Franchise Concepts (HFC), one of the world’s largest franchise businesses in the consumer space and the largest in each category of its brands. Behzadi oversaw the growth of HFC’s system wide sales to over $850 million with more than 1700 franchisees. With strong emphasis on digital presence, Behzadi oversaw the development, deployment, and support of the Company’s digital platforms to generate millions of transactions.
Behzadi has garnered coverage in print and broadcast for her achievements, mostly notably in Forbes. She is a sought after speaker having spoken at conferences including EY’s Strategic Growth Forum, JPMorgan, Franchise Finance, Roth Conference, and Scale Global.
Shirin is a passionate philanthropist and is board director and chair of OC United Way and Cherie Blair Foundation for Women. As an immigrant from Iran, her humanitarian efforts include her involvement in raising awareness and creating assistance for the people of Iran looking for basic human rights.
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