Silvia Bellezza is an Assistant Professor of Marketing at Columbia Business School. Her research focuses on consumer behavior and symbolic consumption–how consumers use products, brands, and time to express who they are and signal status. Professor Bellezza’s work uncovers the role of alternative signals of status (e.g., nonconforming behaviors, lack of leisure time) and establishes new perspectives on brand communities (e.g., the distinction between “Brand Tourists” and “Brand Immigrants”). Before joining Columbia, she earned her doctorate in Marketing at Harvard Business School and worked for four years in the marketing departments of Danone and L.V.M.H. Professor Bellezza teaches a core marketing course to undergraduates and executive MBAs.

Business Professor