Sophia Lindholm's career in online advertising began at OgilvyOne in Stockholm. In 2005 she joined creative hot shop agency B Reel, an integrated production company with offices all over the world.

For the last seven years she has been working as a Creative Director at Forsman & Bodenfors in Sweden. The Big Won Report 2013 ranked the agency no. 10 Top Agency worldwide, and no. 2 Top Digital Agency worldwide.

Among the accounts Sophia has worked on over the years are Volvo Cars, IKEA, Thomas Cook and Volvo Trucks. Her work has been awarded in numerous award shows giving her Grand Prix in Cannes, Gold in One Show, Gold in Art Directors Club, Gold in Epica and Eurobest.

On top of creatively managing her clients above she is also responsible for turning Forsman & Bodenfors Norwegian office digital.

Sophia strongly believes that the advertising industry needs to be more about entertainment. That we now, more than ever, need to come up with content that people want to watch or interact with.

Her recently awarded piece The Ballerina Stunt (for Volvo Trucks) shows just that. To be able to take a traditional business-to-business brand and make it interesting for a much broader target audience.

Besides previous experience of judging Eurobest, Sophia has been a jury member at the One Show, Clio Awards, and Swedish award show Guldägget.

In 2014 she will once again join the One Show jury.

Business, Innovation, Creativity, Fast Company