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Spencer Gerrol  

Founder & CEO,SPARK Experience

Spencer Gerrol is Founder & CEO of SPARK Experience Design, a full service digital agency that applies a data-driven approach to create websites, apps, campaigns, and communication strategies, leveraging psychology and direct user research to ensure success.

SPARK is not only leading the way in the user experience industry, but is one of the fastest growing companies in the U.S., recently receiving a spot on the coveted Empact100 list—an award presented to Spencer at the White House—as one of the top 100 companies started by young entrepreneurs.

Named a Young Global Shaper by the World Economic Forum and recipient of the Best Solution Award for his work with the State of California, Spencer’s background in cognitive psychology and human factors enables him to identify new opportunities to influence human behavior through technology.

An expert in cross-cultural design, he recently spearheaded user research projects across Latin America, Asia, and the Middle East for Voice of America, leading to a comprehensive understanding of cultural differences in news consumption, social media, and mobile web usage.

Prior to founding SPARK, Spencer was Executive Director at a large multi-national consulting firm, where he guided strategic growth and managed teams of usability professionals locally and globally.

An active philanthropist and volunteer, Spencer serves on multiple nonprofit boards, and leads trips to various countries to teach about cultural understanding, leadership, entrepreneurship, and international aid.

When he’s not planning the next big thing for SPARK, Spencer can be found drumming one of his many international drums, SCUBA diving, or literally spinning the globe and putting his finger on his next travel destination.

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