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Spike Jones    

Author of "Brains on Fire"; Former SVP, Managing Director at Edelman SW.

Spike Jones is a results-proven communications professional specializing in digital and word of mouth marketing. With more than 15 years of experience, highlights of his career include working at Brains on Fire; SVP of the Customer Experience team at Fleishman-Hillard; Group Director, Engagement at WCG and currently serves as SVP, Managing Director of the SW Digital team at Edelman.

Spike's background includes contributing strategic development – from insight to creative execution – of award-winning, best in class integrated word of mouth programs for companies including: BMW, USAA, AT&T, General Motors, Chevrolet, Dagger Kayaks, Verizon, Fiskars Brands, Rage Against the Haze (South Carolina’s youth-led anti-tobacco movement) and Best Buy.

Spike also played a significant role in growing Brains on Fire into one the most sought-after and well-respected word of mouth companies in the industry while growing revenue 225% and profit 600% in a four-year period. In addition, he is a co-author of the book Brains on Fire, published by Wiley & Sons in 2010.

He has served on the Board of Directors for the Word of Mouth Marketing Association (WOMMA) and presented at private events (Michelin, Biltmore Estates, Marcus Hotels, Susan G. Komen Foundation) and at national conferences like SocialFresh, the Public Relations Society of America events, GasPedal’s WOM Supergenius Summit and the Association of National Advertiser’s Senior Think Tank Committee.

Specialties: Digital marketing, customer experience, word of mouth marketing initiatives, community building, ambassador and advocacy programs, identity development, and culture development.


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