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Stan Phelps      

IBM Futurist, Bestselling Author of the Goldfish Series, Customer Experience & Artificial Intelligence Thought Leader

Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Phelps leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He challenges audiences to think differently by exploring new opportunities to be more successful in tomorrow's changing world.

A show and tell speaker, Phelps empowers audiences to take action that delivers bottom-line impact. He strives to change the paradigm of marketing by encouraging audiences to focus on experiences as the ultimate competitive differentiator. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

Phelps is a Forbes Contributor, TEDx Speaker, IBM Futurist, Certified Speaking Professional™, and bestselling author of the 13-book Goldfish Series that begins with :Purple Goldfish 2.0- 10 Ways to Attract Raving Customers."

A masterful storyteller who quickly connects with audiences, Phelps has delivered keynotes and workshops for Fortune 100 brands including IBM, Target, and more. He works directly with you to customize content that matches your audience and your goals to create a memorable and meaningful experience every time. Count on Phelps to show up early, arrive prepared, and disrupt the all-work-and no-play methodology with his sharp wit and trademark showmanship. He makes it his mission to exceed expectations and inspire audiences in ways they just can’t help but talk about — and won’t soon forget.

Speech Topics

Purple Goldfish: Little Things Make the Biggest Difference in Creating 'WOW'

Customer experience today is largely about the little moments. This program covers the 10 different types of Purple Goldfish that you can use to add value or reduce friction for your customers.

As a result of this program, participants will:

  • Tools: Get equipped with the I.D.E.A. process for designing customer experience.
  • Skills: Understand how to do the little things to drive value or reduce customer effort.
  • Empathy: Gain a deeper appreciation for the need to exceed customer expectations.

Green Goldfish: Go Beyond Dollars to Drive Employee Engagement

The program explores signature ways “beyond dollars” to drive employee engagement such as onboarding, team building, flexibility, recognition, and empowerment. Attendees will walk away with the knowledge of the key drivers of employee engagement. They’ll be able to introduce actionable ideas for their teams, little things that will increase engagement, improve retention and reinforce culture.

As a result of this program, participants will:

  • Tools: Get equipped with the 3D process for employee experience design.
  • Skills: Understand how to develop programs that address basics, belonging, and building.
  • Empathy: Gain a deeper appreciation for the needs, desires, and expectations of employees.

Red Goldfish: Embrace Purpose to Win Hearts, Minds & Profits

Purpose has changed the way we work and how customers buy. This program reveals how businesses can embrace their purpose to drive engagement, fuel profits, and make an impact on society.

As a result of this program, participants will:

  • Tools: Discover eight purpose archetypes and how purpose drives differentiation
  • Skills: Understand how to bring purpose to life within an organization
  • Empathy: Gain a deeper appreciation for emotional drivers

Blue Goldfish: Leverage Technology to Drive Profits and Prophet

Customers today expect brands to understand their individual needs and be more responsive. This program will illuminate how technology drives competitive advantage, loyalty, and word of mouth.

As a result of this program, participants will:

  • Tools: Get equipped with the 3 R’s to leverage technology.
  • Skills: Understand how to turn insights into actions.
  • Empathy: Gain a deeper appreciation for the needs and desires of customers using analytics.

Pink Goldfish: Amplify Differentiation to Stand Out in the Marketplace

How do you stand out in a sea of sameness? This program provides an unconventional eight-part F.L.A.W.S.O.M.E. framework for achieving competitive separation.

As a result of this session, participants will:

  • Tools: Get equipped with how to uncover weakness and weirdness in their DNA.
  • Skills: Understand how to design in order amplify uniqueness.
  • Empathy: Gain a deeper appreciation for the need to exceed customer expectations.

Golden Goldfish: Reward Your Most Important Customers & Employees

Eighty percent of profitability is driven by the top twenty percent of customers and employees. This program shares 9 different ways to reward, retain and renew your vital few.

As a result of this session, participants will:

  • Tools: Get equipped with how to find their most valuable customers and employees.
  • Skills: Understand how to do the little things to drive value and improve retention.
  • Empathy: Gain a deeper appreciation for the vital few.

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Yellow Goldfish: Increase Happiness to Drive Business Growth

Happy engaged employees create happy enthused customers. The keynote explores nine signature ways to drive employee and customer engagement such as purpose, autonomy, play and integrity. Attendees will walk away with the knowledge of the key drivers of engagement, fulfillment and happiness. They’ll be able to introduce actionable ideas for their customers and employees. Little things that will increase loyalty, improve retention and reinforce culture.

OBJECTIVES: As a result of this keynote session, participants will:

  • Tools: Get equipped with the IDEA process for customer and employee experience design.
  • Skills: Understand how to develop programs that drive happiness in the workplace.
  • Empathy: Gain a deeper appreciation for the needs, desire and expectations of employees and customers.

Gray Goldfish: Navigate the Gray Areas of Leading Every Generation

We find ourselves at a unique time where organizations must lead five different generations. This engaging program will explain the reasons that drive generational differences and then share best practices for leading across the generations.

OBJECTIVES: As a result of this program, participants will gain:

  • an understanding of the importance of using different styles to lead each generation.
  • an appreciation of how employees from different generations approach work, projects, and relationships.
  • strategies for leading the three older generations (Matures, Baby Boomers and Gen X).
  • specific techniques for how to recruit, manage, build relationships, and retain Millennials and Generation Z.

Silver Goldfish: Loud and Clear | The Keys to Delivering Memorable Business Presentations

The biggest myth of communication is the illusion that it took place. This session provides the 10 keys to presenting in a way that maximizes engagement and understanding.

OBJECTIVES: As a result of this program, participants will:

  • Tools: Get equipped with the six steps to deliver a memorable presentation.
  • Skills: Understand the 10 keys for volume and clarity in communication.
  • Empathy: Gain an understanding of how your audience best receives content.

Diamond Goldfish: Excel Under Pressure & Thrive in the Game of Business

In a world where we lose one out of every four customers each year and only close one out of every four sales opportunities, the session provides a guide to driving sales and deepening relationships powered by the Market Force Global Styles framework.

OBJECTIVES: As a result of this program, participants will:

  • Tools: Get equipped with the keys to managing our own behavior under pressure.
  • Skills: Understand their Style comes with the free Styles Indicator assessment.
  • Empathy: Gain a deeper appreciation for the needs of prospects and clients.

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