Walking on Broken Glass: Empowering Leadership in a Post-DEI world

In the years following a global pandemic that rattled the business environment, a boom-bust cycle has applied to a variety of acronyms from NFTs and SPACs to DEI.

Diversity, equity and inclusion, in concept, is critical to every business operating in a world where acceptance of difference should be status quo. Yet in practice, its fervent rise to importance is now being minimized by leading corporations and employees who believe that DEI initiatives did not treat them fairly.

This candid presentation addresses how we got here and what a post-DEI world can look like when leaders are sensitive, yet sensible. It moves beyond the glass ceiling to the glass cliff theory, which posits that women and minorities are more often put into leadership opportunities in periods of turmoil, which does not set them up for success. It also provides best practices for managers and employees to navigate and thrive in the workplace. The goal for all attendees is to leave the session with a better understanding of how merit and mindset can be the guiding premises for advancement and decisions.

Walking on Broken Glass: Empowering Leadership in a Post-DEI world

In the years following a global pandemic that rattled the business environment, a boom-bust cycle has applied to a variety of acronyms from NFTs and SPACs to DEI.

Diversity, equity and inclusion, in concept, is critical to every business operating in a world where acceptance of difference should be status quo. Yet in practice, its fervent rise to importance is now being minimized by leading corporations and employees who believe that DEI initiatives did not treat them fairly.

This candid presentation addresses how we got here and what a post-DEI world can look like when leaders are sensitive, yet sensible. It moves beyond the glass ceiling to the glass cliff theory, which posits that women and minorities are more often put into leadership opportunities in periods of turmoil, which does not set them up for success. It also provides best practices for managers and employees to navigate and thrive in the workplace. The goal for all attendees is to leave the session with a better understanding of how merit and mindset can be the guiding premises for advancement and decisions.

Not Your Mother’s Billboards: Adding Digital Out of Home to the Media Mix

The options for media consumption are proliferating, making it increasingly difficult for advertisers to reach their target audiences, particularly in the wide-reaching way linear TV once routinely delivered. As such, savvy marketers are turning to emerging media channels to help fulfill audience reach and connect with viewers in a meaningful way. Yet previously untried media do not have known performance benchmarks for specific brands, making them a necessary risk to marketers.

This presentation will discuss everything a marketer needs to know about adding digital out of the home to their media mix: from planning and creative production to data, measurement, and attribution. It will also go a step further to explore the implications of consumers’ psychological responses to omnichannel marketing campaigns, along with attitudinal and behavioral reactions to digital out of the home.

Don't Be a Dinosaur: How to Approach Modern Business Transformation

Having a clear business strategy and recognizing the right moments to pivot are essential to a company's survival in times of rapid change. This presentation teaches decision makers how to evolve their business before competitors can advance ahead of them. The theory of creative destruction sets the foundation for an exploration of companies that did not follow the theory and thus became "extinct": Kodak, Nokia, Blockbuster, Myspace, Seagram... Concepts and business practices to help guide nimble navigation of a changing industry landscape are shared, along with insights from change makers. Interactions with the audience and ample time for questions are included.