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Stephen Denny    

Competitive Strategy & Marketing Consultant

Stephen Denny is a competitive strategy and marketing consultant, helping brands in technology, consumer products, and clean energy and services define their competitive positioning, communication strategies, and implementation plans in the market. He is the author of Killing Giants: 10 Strategies to Topple the Goliath in Your Industry (Portfolio US & Penguin UK).

Apart from writing and consulting, Denny is a frequent speaker at corporate events, industry conferences, and graduate business schools on topics relating to competitive strategy and marketing. He holds multiple patents, has lived and worked in both the US and Japan, and has an MBA from the Wharton School.

Prior to consulting, Stephen Denny was a 20+-year senior marketing executive having managed the people, strategy, and budgets at brand-name technology companies like Sony, Onstar, Iomega, and Plantronics.

Speech Topics

Retail: Winning in the Last Three Feet

Change: Creating Speed Cultures, Driving Cultural Adoption & Other Lessons from the "Giant Killers"

Branding: Brand Tension, Eigen Values & Building a 21st-Century "Giant Killer"

Marketing: Beating Goliath by Creating "Hard-to-Kill" Brands

Competitive Strategy: How Smart, Nimble Brands Out-Maneuver the Giants They Face

Leadership: What Separates "Giant Killers" from Everybody Else

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“This Sentence Has Five Words.” Eigen Cultures, Creating Truisms & The Future of Marketing”.

The idea of self-defining truisms is derived from the concept of Eigen Values, a phrase that comes from the discipline of cybernetics. Eigen Values have influenced fields as far flung as philosophy, psychology, architecture and art – and in Killing Giants: 10 Strategies for Toppling the Goliath in Your Industry, I describe how this idea has found a natural home in the worlds of marketing and management, influencing how “Giant Killer” brands use product development, human resources, pricing and other disciplines as means to connect their brand DNA to the needs of their consumers.

Speed as a Competitive Weapon.

I devote a chapter to speed cultures in Killing Giants: 10 Strategies to Topple the Goliath in Your Industry, relying on interviews with Fortune 500 executives, Silicon Valley legends, the strategist responsible for pulling off the biggest political upset in modern times and the guy whose day job is manning the left front wheel nut gun on Red Bull’s Formula 1 car driven by Sebastian Vettel. Speed cultures and the lessons they teach us can be applied to any company at any level.

The Five Lessons that Separate the “Giant Killers” from Everybody Else.

Patterns emerge from the interviews and stories I’ve written about in Killing Giants: 10 Strategies to Topple the Goliath in Your Industry. The leaders of these brands that have successfully out-maneuvered the giants they face see things differently than the rest of their peers. They have learned how to view the battlefield from vantage points that others have missed, which allows them to see things that most everyone else fails to notice.

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