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Stephen Master  

SVP - Global Head of Sports Practice, The Nielsen Company.

As the head of the Nielsen Sports Group, Master developed the “FANALYTICS” platform which provides brands & properties with a deeper understanding of how fans consume sports content as well as measuring the impact of sports sponsorship investments. He also created the Nielsen N-Score which is the leading measurement tool for evaluating the brand effect of professional athletes and sports personalities, enabling advertisers to make smart marketing decisions on commercial endorsements. Prior to joining Nielsen, Master was the Vice President of Business Development of Corporate Sponsorships at the NFL, the VP of Marketing Solutions for Octagon Worldwide and the Director of Business Development in the International Group for the NBA.

“The MSBC was an amazing success. What this group of students pulled together for a first-time event was nothing short of extraordinary! The conference brought together top sports media & marketing executives from across the country to Ann Arbor to offer career advice, insights and industry trends for the current students and recent grads in the sports marketing world. Additionally, the event provided a great opportunity for the many Michigan alums, like myself, working in the media & sports marketing industry to come back to campus and network with students and other Wolverines, which is really what the power of the Michigan network is all about.”


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