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Steve Anderson          

Leading Authority on Insurance, Technology, Productivity & Profits

Steve Anderson has spent his 35+ year career helping the insurance industry understand, integrate, and leverage current and emerging technologies. From business management systems to social platforms, Steve can analyze what’s happening now and explain its implications for the future.

For the last 20 years, he has crossed the nation speaking at places like SAFECO, AAA, Nationwide, as well as many state insurance associations. He is on the faculty of credentialing organizations teaching thousands of insurance professionals and is a writer/contributor to multiple publications.

Anderson is executive editor of The Anderson Agency Report (TAAR), a monthly newsletter dedicated to providing independent agents with the insurance technology information they need to more effectively manage and grow their agencies. He is also president of The Anderson Network, Inc. which was formed to help agents and brokers maximize productivity and profits using practical technology.

Working as a manager and producer in two different independent agencies (one belonging to his father-in-law!) has provided him with a practical understanding of agency internal operations, marketing and sales management, and how an agency can most effectively use technology. Over the years he has handled a full range of clients, specializing in the larger commercial accounts, and continues to maintain his license.

He received his insurance training at a major insurance company as a commercial underwriter and after a short time joined his father-in-law’s agency. He carved his own niche by receiving post-graduate training in computers, sales training and the practical application of direct response marketing principles. Steve received his Bachelor’s of Arts with a double major in business administration and economics from Taylor University and a Master’s Degree in Insurance Law from Antioch School of Law. Steve was thrust into the insurance business when his father-in-law, a sole proprietor of an independent agency, became ill and needed help.

Steve is a prolific writer who is known for his knack for translating “geek speak” into easily understood concepts. He has written articles for virtually every industry publication. His first book, "The Bezos Letters: 14 Principles to Grow Your Business Like Amazon," published by Morgan James Publishing, was released in 2019. He provides keynote addresses, lectures, seminars, workshops, conference programs and individual agency and company consultations on how to maximize productivity and profits using practical technology.

Speech Topics

The Benefits of Mastering LinkedIn

LinkedIn—the leading social platform for professionals—now has over 500 million members worldwide, 10 million active job postings, and data on more than 9 million companies. The networking, referral, and prospect research opportunities are vast for insurance agents and brokers—if they take advantage of all LinkedIn has to offer. At a minimum, every salesperson in your organization should have a fully completed LinkedIn profile. We strongly suggest that every individual in your office also have a complete profile. This session demonstrates the benefits of an active LinkedIn presence and demonstrates how to get started.

Becoming a Master of Your Internet Presence

Showing up on a Google search results page is a key way to generate new business. However, being found on the Internet takes much more than having an outdated agency website and a Facebook page. Maximizing your organization’s Internet presence so that the right people can find you requires understanding of how search engines work and then learning the specific steps anyone can take to increase his or her chances of being visible in a search. The good news is that it costs little to nothing to get started. This presentation details the steps you can take to get started.

A Balanced Approach to Agency Marketing

The marketing activities that agencies have relied on for many years to retain existing clients and generate new business are not working as well as in the past. The new consumer is using the Internet for researching all types of purchases, including insurance policies. New mobile computing platforms, including iPads, smartphones, and other mobile devices are redefining what it means to “stay in touch.” Even with all the new “stuff,” people still want to buy from people. Moreover, this is why independent agencies should not be afraid of this transformation. Companies can take advantage of this change and grow their agencies if they are willing to think differently about marketing and sales. This presentation details the six key elements of a successful strategy that will produce increased retention and generate new business.

Going Beyond Best Practices

Best practices have been a tool used by agencies to measure how their operation stacks up to other agencies by looking at what’s worked in the past. Unfortunately, looking at past successes no longer guarantees future success. How we sell, market, communicate, collaborate, innovate, and learn are all changing faster than ever. Going beyond best practices helps agencies learn how to look ahead at what will be successful as they test, experiment, fail, learn, and get better at creating an excellent customer experience. Agencies that are willing to look ahead will be the successful companies in the future. A Beyond Best Practice Agency is not satisfied with being in the top 25%; they strive to be in the top 1% and are the leaders that other agencies follow.

Creating a Customer Experience Your Clients Expect Today

Simply providing good customer service is no longer good enough. Today’s consumers’ expectations are changing fast. Their expectation of what makes an excellent customer experience is changing even more quickly. Successful agencies that look toward the future will be adapting and changing as fast or faster than the consumers they serve. This program provides a roadmap for what it takes to create an experience that will keep customers coming back.

Agency Technology Adoption and E&O Exposures

Technology is a key tool for effectively managing today’s insurance agency. That same technology also presents risks and challenges that need to be addressed and managed to minimize your agency errors and omissions exposure. This class will explore technologies being used by agency staff that increase E&O exposures such as poor email management, capturing electronic documents, remote workers, interactive websites, text message use and compliance, company and agency service centers, social platforms, and client self-service. Specific recommendations on how to reduce an agency’s exposure to potential problems will be discussed.

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Emerging Technology, Insurance Exposures, and Agency E&O

Emerging technology plays an increasingly crucial role in the lives of individuals and business. The sharing economy, the increasing use of Drones, 3-D printing, smart homes and buildings, artificial and virtual reality, voice computing, Blockchain, the Internet of Things, Telematics, and Machine Learning are just some of the new technologies being adopted by agency clients. Does your staff understand how to provide proper insurance advice? When exclusions are added to a policy, what is the agency responsibility to inform their client? This class helps all agency staff better understand emerging technology and the insurance implications so they can better service their clients and protect against emerging E&O issues.

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