Steve Babaeko is a Nigerian advertising and music executive, public advocate, founder of X3M Ideas, a Lagos-based digital advertising agency that was listed in 2017 as "one of Nigeria’s fastest growing communication agencies. He is also the founder/CEO of X3M Music, a record label that has as its marquee act, among others, Nigerian singer-songwriter Simi. He is on the 2018 jury of the New York Advertising Festival.

Entertainers, Celebrity Entertainment Industry, Musician, Music, Advertising, Creative Advertising, Communication,