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Steve Lerch      

Expert in Digital Strategy, Marketing, Consumer Behavior & Innovation; Former Google Executive; Founder & President of Story Arc Consulting

Steve Lerch is an award-winning international public speaker, consultant, and former Google Executive, and has become a highly respected voice in the world of digital strategy, marketing, consumer behavior, and innovation.

While at Google, Lerch served as a digital strategy advisor to prominent brands like GoPro and Roku, respected nonprofits like the YMCA and Save the Children, and even major branches of the Federal Government, like the Census and FEMA. He spent years helping hundreds of organizations better understand their customers, tell more compelling stories, and leverage data more strategically.

In addition to building digital marketing strategies, Lerch also served as a Culture and Innovation Evangelist during his time at Google. In this role, Lerch was one of the first voices heard by hundreds of new employees, teaching them about the important cultural building blocks that drive innovation and that have led to Google’s success.

Lerch leverages his nine years at Google serving as a digital strategy consultant to dozens of the world’s most well-known brands to bring independent consulting services to companies of all sizes and across all industries. He offers an outside perspective on a company’s vision and strategy, challenges organizations to evolve past strategies, and helps brands embrace a digital-first world. His many areas of focus include marketing, digital/web/social strategy, customer insights, attribution, strategic planning, and team dynamics.

When on a stage, Lerch's high-energy style perfectly blends humor, inspirational stories, and actionable advice, which makes him a perfect choice for larger, more aspirational keynote addresses as well as more specific breakout and education sessions. Lerch is obsessed with data, patterns, and trends, but believes data isn’t useful when it’s boring.

Speech Topics

Influencing Modern Consumers: Building Connections and Sales in the Age of Memes, GIFs, and Selfies

Ever feel like you're speaking a different language than your customers? In this engaging and insightful presentation, Steve Lerch, former Google executive, decodes the modern consumer – their behaviors, motivations, and how to connect with them authentically. Not to mention why they’re so obsessed with some viral trend or TikTok dance that you’ve never heard of, and how learning about these obsessions can open the door to connecting with any potential customer.

Lerch blends humor, pop culture, and insightful data to challenge your assumptions about today's consumers. He reveals the power of free digital tools to tap into real-time consumer interests and provides actionable strategies to cut through the digital clutter.

Learn how to: ● Understand the evolving consumer landscape: Why "different" doesn't mean "worse" when it comes to cultural shifts. ● Craft compelling messages: See how brands like Chipotle and United Airlines leverage viral trends for maximum impact. ● Utilize free tools for market research: Uncover the secrets hidden in Google search data and advertising trends.

Innovation Leadership: Inspiring People to Think Differently

In this high-energy, insightful, and fun exploration of innovation, Steve Lerch, a former Google Executive and Innovation Evangelist, reveals the strategies driving the most innovative organizations, and how those strategies can be applied to any business, regardless of size, industry, or budget.

Lerch emphasizes that innovation is not about technology; it's about empowering every individual to contribute. To voice their unique perspectives and ideas. It’s about moving fast, learning as you go, and always iterating. Through captivating stories and real-world examples, he’ll challenge your audience's assumptions about what’s possible, for themselves, their teams, and the world.

This isn't just a lecture; it's an interactive experience filled with humor, inspirational stories, pop culture, and thought-provoking questions that will leave you feeling energized and ready to transform your organization's approach to innovation.

If you're looking for a speech that will motivate your group, spark creativity, and provide practical strategies for fostering a culture of innovation, then look no further. Steve Lerch's Innovation Leadership is the key to unlocking your organization's true potential.

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