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Steven Addis  

Brand strategist

Steven Addis left Clorox in 1987 to create a new breed of branding firm, one that blends excellence in brand strategy with brand expression. Twenty years later Addis Creson continues to bring that vision to life, combining extraordinary strategic depth with breakthrough creative to shape brands whose value is measured by the positive change they create in the world.

As President and CEO, Steven and his team specialize in Healthy Lifestyle, Social Change, Sense of Place and Future Tense for Fortune 100 companies to start-ups. Clients include Intel, Kashi, 24 Hour Fitness, Pottery Barn Kids, Caesars Palace, Sephora and others. Steven serves on the boards of two non-profit organizations, and the UC Berkeley Museum of Art & Pacific Film Archive. He advises a range of companies including Joie de Vivre Hotels, Michelle Kaufmann Designs, and TPG Growth. Steven is a passionate brand ambassador who frequently blogs on the subject of brands and comments on their impact on culture. He is an avid participant at the TED Conference and the Telluride Film Festival.


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