Suni Harford is the President of UBS Asset Management. In April 2021, she was appointed to the additional role of UBS Group Executive Board sponsor to lead the firm’s Sustainability and Impact efforts. As head of the Group’s Sustainability and Impact organization, Harford is responsible for driving the firm’s sustainability agenda and efforts to deliver on its Net Zero commitments. She has oversight of the Chief Sustainability Office, responsible for sustainability strategy, external engagement, and corporate responsibility across UBS, and the Office of Social Impact, which encompasses the Group’s philanthropic services, The Optimus Foundation, and community affairs activities.

UBS AM is one of the largest asset managers globally, with USD 1.1 trillion in invested assets and a presence in 23 markets. The firm offers world-class investment capabilities and styles across all major traditional and alternative asset classes, as well as platform solutions and advisory support. It is recognized for its innovation and thought leadership in key areas, such as sustainable and impact investing, and a leading foreign manager in China. Harford joined the firm as UBS AM's Head of Investments in 2017, where she was responsible for the investment teams for traditional asset classes, passive and active, and UBS O'Connor, the multi-strategy hedge fund. Before joining UBS, she worked at Citigroup for almost 25 years, most recently as the Regional Head of Markets for North America.

Suni is a co-chair of the World Economic Forum Global Future Council on Investing. She is a founding sponsor of Veterans on Wall Street, serves on the Bob Woodruff Foundation’s Board of Directors, and is involved in many organizations raising awareness and support for the US veteran community. She is actively involved in UBS's Diversity & Inclusion Committee and is a senior sponsor of UBS's women's networking and mentorship organization, All Bar None. She has served on the Board of Directors of The Forte Foundation, a US non-profit organization dedicated to increasing the number of women leaders in business.

Harford has held seats on the board of several industry associations, including the Depository Trust and Clearing Corporation and the Securities Industry Financial Management Association. She is a regular contributor to industry conferences and keynotes, was named Investment Week’s ‘2020 International Investment Woman of the Year,' and has been named one of American Banker’s Top 25 Women in Finance for multiple years.

Investing, Investment Banking, Affluent investors, Finance, Corporate Finance, Capital Markets, Mergers and Acquisitions, Economy, Forbes, Business Leadership, Female Leadership, Gender Equality Influential Women, Women's Empowerment,