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As Product Marketing Director at Instagram, Susan Rose oversees the business strategy, go-to-market activation and operations for Instagram’s business and media teams. Susan is responsible for solutions for businesses of all sizes, including advertising, media monetisation, shopping and business presence. Prior to joining Instagram in 2014, Susan was a Product Marketing Manager at Facebook, leading the development of creative and delivery products for brand marketers. In this role, she also worked on product solutions for performance marketers to drive conversions in the early days of advertising in news feed and mobile. Before joining Facebook in 2012, Susan was an analyst in Lehman Brothers’ private equity division. Working on leveraged buyouts and growth capitalisations across industries, Susan evaluated, structured and monitored investments for Lehman Brothers Merchant Banking Partners.
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