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Susan McPherson    

Serial Connector, Passionate Cause Marketer, Writer, and SVP & Director of Global Marketing, Fenton

Susan McPherson is a serial connector, passionate cause marketer, angel investor and corporate responsibility expert. She’s a regular contributor to the Harvard Business Review, Triple Pundit and Forbes and has 20+ years experience in marketing, public relations, sustainability communications. She is a featured speaker at industry events including Net Impact, Center for Corporate Citizenship's Annual Summit, Sustainable Brands and Committee to Encourage Corporate Philanthropy's Summit. McPherson founded and hosts the bi-weekly CSRChat on Twitter.

Currently, McPherson invests in and advises technology start-ups including ZADY, TheLi.st, Positive Luxury, Lover.ly and The Daily Muse. She serves on the boards of 10×10, a social action campaign/platform funded by Intel to expand girls’ education in the developing world; Bpeace, a nonprofit dedicated to assisting women in regions of conflict and post-conflict start businesses; and Earth 2 Hub, a London-based innovative media platform for science and technology. She is also a member of Echoing Green’s Vanguard Council and Social Media Week’s New York Advisory Council. Additionally, she serves as an adviser to several non-profits, including Girls Who Code, Plant A Fish, She’s The First, The Adventure Project and The OpEd Project. Recently, McPherson was selected as a Vital Voices global corporate ambassador and was named as one of 40 Women to Watch Over 40 and Fast Company's 25 Smartest Women of Twitter.

News


Susan McPherson: The 10 Most Generous Marketing Geniuses

Instead of just selling us more useless things, these advertisers and marketers are helping to package and make popular the idea of doing good and responsible ...

This Is What An Angel Investor Looks Like: Meet Susan McPherson ...

Women 2.0 profiles women angel investors in our weekly "This Is What An Angel Investor Looks Like" series. Angel investor and cause marketer Susan ...

The Most Dynamic Social Innovation Initiatives of 2012 - Forbes

Connect. |. Sign up. |. Log in · Susan McPherson, Contributor. I write about social good, innovation and corporate responsibility. Follow Following Unfollow ...

Cherishing The 40+ Name Tag - Forbes

Interestingly, when I first scrolled down the list and saw my name “Susan Mcpherson, 48,” I had a different reaction than I usually do when being reminded of my ...

25 Of The Smartest Women On Twitter | Fast Company | Business + ...

Susan McPherson is SVP, director of global marketing at Fenton. Susan is a serial connector who leads Fenton's CSR practice. She is a regular contributor for  ...

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