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Suzanne Bates
Executive Coach, Best-Selling Author, and Award-Winning Television News Anchor
Suzanne Bates is an executive coach, author, Certified Speaking Professional (CSP), former award-winning television news anchor, and CEO of Bates Communications, Inc. She launched the firm in 2000 after a successful career in major market television. Today, Bates Communications has a team of seasoned consultants who improve their clients' businesses by transforming leaders into powerful communicators who get business results.
The firm offers strategic communications consulting, executive coaching, workshops, and keynote speeches. Clients include Dow Chemical, Raytheon, Fidelity, EMC, Kimberly Clark, State Street, Merck, VF Corp., Textron, and Bristol Myers Squibb.
Suzanne is author of Speak Like a CEO: Secrets for Commanding Attention and Getting Results (McGraw Hill), which went to #6 on the bestseller charts on amazon.com in 2005. The book has also been published in 5 languages including Chinese, Russian and Indonesian. Suzanne has since published two more books, Motivate Like a CEO: Communicate Your Strategic Vision and Inspire People to Act!, and Discover Your CEO Brand: Secrets for Embracing and Maximizing Your Unique Value as a Leader, with McGraw Hill, and both books have become business best-sellers on amazon.com.
For 20 years, Suzanne was an acclaimed on-air personality with major market television stations WBZ-TV Boston, WCAU-TV Philadelphia and WFLA-TV Tampa-St. Petersburg. She won an AP News Award and over her career, interviewed thousands of political leaders, CEOs, authors and celebrities. As a nationally recognized expert in business communications and leadership, Suzanne has appeared in hundreds of publications including the New York Times, Forbes Magazine, Business Week, Investors' Business Daily, the New York Post,Wall St. Journal, and CNNMoney.com. Suzanne has also appeared as a guest expert on Fox Business Morning, New England Cable News, CBS Radio, and dozens of other television and radio programs. She publishes a popular weekly newsletter, Thoughts for Tuesday, and a blog: ThePowerSpeakerBlog.com
Suzanne pioneered an executive coaching program model focused on leadership and communication. The program includes proprietary tools including the 40-Point Leadership Communications Assessment and 360 Feedback Questionnaire, which guides the professional development of leaders. This coaching model has been used with high potential leaders who must master the ability to communicate effectively in order to move their organizations forward.
Suzanne also developed the Quick Prep Method, the Audience Agenda System, and other tools that are taught in the firm’s boot camps and workshops. She has developed more than a dozen workshops including The 7 Elements of Executive Presence, Powerful Presentation Skills, Leading Great Meetings, Your Communication Style, and How to Give Great Media Interviews.
Suzanne is an active member of many organizations. She is past President of the New England Chapter of the National Speakers Association, a member of the Women's Presidents Organization, past member of the board of the Girl Scouts of Eastern Mass, and past president of the Massachusetts Women's Political Caucus. Suzanne earned a B.S. in Radio-TV Journalism from the University of Illinois. She lives in Wellesley, Mass. with her husband and daughter.
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