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Suzanne Powers
Global Chief Strategy Officer, McCann Worldgroup
As the Global Chief Strategy Officer of McCann Worldgroup, Suzanne is responsible for the strategic development of the company and its clients across all brands and regions. This encompasses worldwide leadership of strategic talent and resources, as well as the competencies that drive idea development for creative solutions across all platforms. Included in this is the Truth Central community, the global proprietary intelligence unit dedicated to discovering the macro level truths that drive new opportunities for our brands. Under her leadership, McCann has consistently been ranked as a top 3 network globally in the EFFIE awards honoring communications effectiveness and, most recently, has been recognized as a top 5 strategic network by WARC.
Suzanne joined McCann in 2013 from Crispin Porter + Bogusky, where she served as Global Strategy Officer and led the global development of the agency, working across all CP+B offices and brands. Before joining CP+B, Suzanne led global brand strategy at TBWA for over 10 years, helping to develop the Disruption philosophy and practice worldwide.
A winner of multiple Effie's, Lions, Obies, and Pencils, Suzanne has been an industry leader throughout her career, including as a frequent keynote speaker and awards show judge. She is past Chairperson of the AAAA’s Planning Committee and Conference Chair for its Account Planning Group. In 2016, she was recognized by Advertising Women of New York with its “Changing the Game” award as one of the industry’s “true catalysts of innovation.”
Most importantly, she’s the proud mom of teenage twin boys, which is like its own sociological experiment every day.
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