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TaChelle Lawson          

DEI Consultant & President of FIG Strategy & Consulting

TaChelle Lawson is a nationally recognized leader in diversity, equity and inclusion (DEI). She is a dynamic public speaker, award-winning entrepreneur, and enlightened business leader highly skilled at aligning DEI with business goals and brand strategies to help build client revenues.

As Founder and President of FIG Strategy & Consulting, Lawson counsels a diverse and elite clientele who’ve come to rely on her brand-building and preservation prowess. She is a senior marketing leader with a specialty in food & beverage, luxury retail and hospitality. Her services include brand strategy, business management consulting, culture transformation, leadership training, DEI training, and strategic sourcing. As a strategic planner and organized problem solver, Lawson has lent her extensive expertise in business analysis, strategy, management, and media financial management including forecasting, P&L, budgeting and inventory control. Lawson’s clients include: Louis Vuitton, Lexus, NASCAR, Porsche, Red Bull, Coca-Cola, Nike, Sprint, Toyota, Mercedes-Benz, Tyson Foods, Heineken, Lamborghini, and Lancôme, to name several. She’s also worked with the Las Vegas Motor Speedway, Sonoma Motor Speedway, America’s Cup, the U.S. Open, and the James Beard Foundation.

Lawson is an active mentor to young women entering the workforce and has served on several boards and advisory councils throughout the course of her career, including Las Vegas Business Academy, Serenity Springs, and Project Real.

Lawson is DEI Certified by Cornell University, and Diverse Business Certified by the Tuck Business School at Dartmouth. A Board Member on the UNLV Leadership Advisory Board, a member of the Clark County Business Development Advisory Council, on the Advisory Council for the Bar & Restaurant Show and a member of the National Diversity Council.

Speech Topics


Race & Inclusive Culture

No one wants to talk about race. They don’t know how. We’ve spent the majority of our careers (and lives) being conditioned not to talk about race. Not to acknowledge racial and cultural differences. And now we must. Our careers and reputations depend on it. The truth is it can be uncomfortable, but it isn’t impossible to have meaningful and enlightening discussions about our racial differences and use that to create an inclusive work culture where everyone feels seen and heard for those very differences.

Belonging vs Inclusion

If you engage a DEI (diversity, equity, inclusion) firm to help build your diversity initiatives, and they want to talk about ‘belonging’...RUN! Belonging is something you do at home. At your church or synagogue. At your school. With your closest friends. Don’t confuse it with loyalty. Or inclusion. Businesses exist to solve problems and be profitable. Doesn’t inclusion make more sense?

Equality vs. Equity

Which is more important? Can you have an inclusive workplace environment without one of them? In this 60-minute session, TaChelle Lawson addresses the challenge of applying equity to achieve equality, identifying equity gaps and the roles you play in enforcing both.

Leadership Responsibility

Leadership is a responsibility, not a privilege. TaChelle speaks on what it means to build an “open door” culture and inspire teams to deliver their best 100% of the time. Leaders are able to identify the areas they need to improve on and how to implement changes. Most companies see an improvement in employee engagement, productivity, and overall commitment once leaders make these small adjustments within 30 days.

Diversity: The Bottom Line

Diversity is powerful. But what is Diversity: Cognitive, cultural, racial, religious, age, sex, gender, sexual identity, disability, socioeconomic, education, and family dynamics. A lot more than just skin color! Everyone has something valuable to offer. TaChelle speaks on the importance of diversity and how it is crucial to delivering valuable customer experiences as well as increased cash flow. Attendees walk away feeling inspired to improve their workplace culture and shake things up - in a good way!

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