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TaChelle Lawson          

DEI Consultant & President of FIG Strategy & Consulting

With over 20 years of experience in the hospitality industry with an emphasis on food & beverage and luxury retail, TaChelle Lawson brings a fresh, no-nonsense approach to diversity, equity and inclusion. She is a dynamic international public speaker, award-winning entrepreneur, and enlightened business leader laser-focused on aligning DEI (diversity, equity and inclusion) with business and brand goals to help build client strengthen brand equity and revenue.

As Founder and President of FIG Strategy & Consulting, Lawson counsels senior leaders on aligning DEI with business goals to effectively address challenges with employees, customers and the community. Her services include business & brand strategy, culture transformation, and executive DEI consulting and training. As a diversity thought leader, strategic planner and organized problem solver, Lawson has lent her extensive expertise in business analysis, diversity strategy and (crisis) communications management. She is an active mentor to young women entering the workforce and a small business advocate, speaking on issues challenging small and local businesses.

Lawson is actively working to change the misrepresented narrative of DEI and “wokeness” by challenging leaders to due their due diligence in understanding and recognizing the difference and responding appropriately. She advises companies to utilize the power of DEI to meet the growing needs of a diverse and demanding population and steer clear of wokeness by putting the needs of the business first.

Lawson is D&I Certified by Cornell University and Diverse Business Certified by the Tuck Business School at Dartmouth. She sits on the Leadership Advisory Board at UNLV, serves as the President of NAWBO Southern Nevada, on the Advisory Council for the National Bar & Restaurant Expo, on the DEIB Advisory Board for HR.com, and is a member of the National Diversity Council.

Speech Topics


The Only B

The only "B" in a company should be "Business." There’s a misuse of the word belonging in the business world. Businesses exist to solve problems and be profitable, belonging simply doesn’t belong. The focus should be on creating inclusion. In this session, TaChelle centers leaders on what matters most - the business.

Culture: The Secret Sauce

The buzzword of the last twenty-four months is culture. But what does it truly mean? And more importantly, where do you get it? You’ll hear it’s about mission, vision, purpose or core values. The simple answer: it’s all of the above. But the secret is building a team that embodies the core values, believes in the mission and is driven by the vision. In this session, TaChelle will share best practices that will help leaders build effective culture strategies that deliver positive results.

Diversity: The Bottom Line

Diversity is powerful, and it’s well…diverse. It’s cognitive, cultural, religious, age, gender, sexual identity, disability, socioeconomic, education, family dynamics and much more. It’s also a requirement for businesses today because customers and employees expect to see representation of themselves and their shared values from the companies they buy from and work for. The simple truth is that no company can a ord not to take diversity seriously. TaChelle speaks on the risk versus reward of diversity and the impact on a company’s bottom line based on its position.

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