Her previous role was Head of Marketing at augmented reality start-up Aurasma - now an HP company. She launched the platform, taking it to over 15,000 commercial partners and four million users in two years.

Before Aurasma, Tamara led marketing at venture-backed Light Blue Optics and for a $100 million joint venture between the University of Cambridge and MIT.

She started her career working in advertising for Saatchi & Saatchi and has degrees from King's College London and Oxford University.

Tamara has presented at conferences around the world and writes for The Huffington Post and other sites about technology, marketing and the way we live.

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