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Tania Haigh      

Social Impact Leader & KIDS TOO Movement Founder

Tania Haigh is known as a social impact leader and an entrepreneur building brands in international markets. Haigh’s 20 + year career is anchored by her decade-long tenure at McDonald’s USA, serving as a foundational step to business ownership as a strategic partner to investors with a focus on business development, brand launches and market expansions. Haigh has also been a longtime contributor and leader in civic causes involving women and children’s well-being. She’s the founder of Magnolia Insights, TEDxOakPark, Parents Against Child Sex Abuse (PAXA) and the KIDS TOO Movement.

Haigh has been featured for her work on TV outlets in Chicago, Washington D.C., Baltimore, Orlando and Miami plus a range of podcasts and radio shows in English and Spanish language media. Publication features or mentions include Advertising Age, Chicago Tribune, Chicago-Sun Times, Chief Marketer Magazine and the WSJ. Haigh has also been a contributing writer for Franchise USA, Chicago Woman Magazine, The Mighty and Motherly.

Haigh is also known as a presenter and panelist at conferences. Past events include but are not limited to the Event Marketer Summit, TMA Summit, Marketing to Women, Marketing to Moms, Women in Wireless Chicago, Mujeres de Hace, University of Chicago Booth Women and National Center on Sexual Exploitation’s (NCOSE) Global Summit.

Speech Topics

Yes, there is an ROI for Doing Good

Fifteen years ago, Tania Haigh was a marketing manager driving cause-marketing efforts at one of the world's biggest brands, McDonald's. In 2008, one of Tania's assignments led her to her first meaningful media moment - an interview at the marquee publication, Advertising Age. The article's title was "Yes, there's an ROI for Doing Good".

Today, Tania is known as a dynamic Social Impact Leader often featured in a range of media outlets in both English and Spanish language. Her "doing good" is as a movement leader in child protection with KIDS TOO and as a past TEDx founder and organizer. In this presentation, Tania will speak about why and how Doing Good improves our culture and why the ROI has always been there.

Attendee Results:

  • Learn about trends in doing good across the public & private sectors and how it's impacting a culture shift.
  • Learn from companies' case studies , big and small, that are relevant to consumers by doing good.
  • Learn about individuals who have achieved fulfillment in work and in life by being someone who is "of service".
  • Bringing all together: leave inspired to incorporate doing more good in order to achieve a stronger ROI.

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