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Tara Button      

Founder and CEO at BuyMeOnce & Author of "A Life Less Throwaway: The Lost Art of Buying for Life"

Tara Button is a Bestselling Author and the Founder and CEO of BuyMeOnce a movement which finds the longest lasting products on the planet and campaigns to change the way the world shops forever.

Once a cluttered, shopaholic herself, Tara turned her life around through building BuyMeOnce in her spare time and discovering the surprising benefits of buying for the long term.

When her BuyMeOnce business idea went viral in 2016 and Tara quit her job to pursue her mission of persuading the world to throw away its throwaway culture and love things that last.

Tara is an exceptional mix of consumer champion, environmentalist and lifestyle expert. Her ethos includes buying sustainably, ethically and bringing products into your life for the long term.

There was a bidding war for her first book A Life Less Throwaway which lays out her full philosophy, with practical steps on how to follow it. The book has already been an Amazon Bestseller and will be available internationally from 2018.


Buying to Last: Back to a Bygone Era - The New York Times

Tara Button in the London work space of BuyMeOnce, the website she founded to ... The two-year-old website was founded by Tara Button, 36, of London, with a  ...

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