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Tara LaFon Gooch, MBA      

Author of "How To GRASP Confidence & Own Your Power" & CEO of Best Branding Solutions

Tara LaFon Gooch is an award-winning keynote speaker, CEO, thought leader, coach, and author specializing in the transformative power of confidence. Her recently published book, "How To GRASP Confidence & Own Your Power" has recently led her to a speaking opportunity at TEDx in Nottinghamshire, England as well as interviews with Forbes, Fox News in New York and several other publications and news media outlets.

With a dynamic presence and a passion for empowering individuals, LaFon Gooch has inspired audiences and executive leadership teams around the globe to unlock their full potential and embrace a life of self-assurance through her powerful story. LaFon Gooch has earned her MBA from the University of North Carolina at Wilmington, certificates from Cornell University and The University of Notre Dame. LaFon Gooch is proof that no matter where you came from or what hardships you have endured in life, you can live purposefully, successfully, and confidently.

Speech Topics


Gratitude, Resilience, and Overcoming Adversity

"Gratitude fuels resilience, turning adversity into stepping stones for success."

The audience will leave with:

Audience members will leave empowered with actionable strategies to cultivate gratitude, and resilience, and navigate adversity for personal and professional growth. They'll gain insights to transform leadership dynamics, inspire teams, and foster a culture of innovation within their organizations. Armed with a resilient mindset, attendees will be ready to maximize growth opportunities and thrive in the face of challenges. In this impactful keynote, attendees will gain actionable insights and practical tools that directly translate into tangible benefits for both individuals and organizations. By understanding the symbiotic relationship between "Gratitude, Resilience, and Adversity," audience members will unlock a resilient mindset for navigating challenges with grace.

Delving into the science of gratitude unveils a profound connection to resilience, especially when confronted with adversity. Research demonstrates that practicing gratitude triggers positive neurological responses, influencing the brain's limbic system and releasing feel-good neurotransmitters like dopamine and serotonin. These neurochemical changes enhance emotional well-being and contribute to a more resilient mindset.

Elevate Emotional Intelligence

"Leading with empathy isn't just about understanding; it's about building bridges of connection that empower teams to reach new heights together."

The audience will leave with:

  • Apply effective techniques to develop empathy as leaders and increase emotional intelligence.
  • Discover proven ways to remain present-minded with your team so that your team feels valued, heard, and understood.
  • Elevate the importance of good mental health in the workplace, so it is prioritized as much as good physical health.
  • Uncover the capabilities within you to lead with vulnerability, kindness, and compassion.

Recent studies have shown that 86% of employees said they are more successful at balancing their work and life concerns when they have a leader focused on empathy. Additionally, 61% of employees felt more innovative compared to only 13% of those without empathic leadership. Leaders who lack empathy and emotional intelligence have teams that lack retention, commitment, and unity between members. When leaders display empathy, practice vulnerability, and foster emotional intelligence, it has the power to create an unstoppable team that knows no limits.

This program will help leaders uncover their potential to lead their teams to new heights through the power of human connection that drives long-term performance and growth. By emphasizing the importance of maintaining present-mindedness and prioritizing mental health in the workplace, leaders will empower their teams to feel valued and understood. Moreover, the program will encourage leaders to embrace vulnerability, kindness, and compassion as essential leadership qualities. Recent studies underscore the significance of empathetic leadership, indicating its correlation with improved work-life balance, increased innovation, and enhanced team unity. Through this program, leaders will unlock their potential to foster human connections that drive long-term performance and growth, empowering their teams to reach unprecedented levels of success.

Personal Brand Leadership

"Elevate Your Influence: Lead with Confidence, Define Your Brand."

The audience will leave with:

  • This program helps represent your company‚Äôs vision and mission statement while increasing visibility through digital marketing impressions like never before.
  • Uncover reputation management techniques that alleviate concerns for business owners to ensure your leadership team is showing up well online and reflecting a professional image.
  • Groom new executive managers and leadership teams to become efficient and improve team functionality after this enlightening presentation.
  • Discover a series of proven strategies that allow any generation to follow a blueprint for success and achieve social media mastery.

Leaders must not only excel in their professional roles but also distinguish themselves online. Personal branding has emerged as a pivotal tool in this endeavor, offering a strategic approach to showcase one's expertise, values, and vision in a way that resonates with a global audience. Identity is not only how we are thought of in the present time, but it is also how we will be remembered as part of our legacy. Your identity is your brand.

The program positions personal branding as a competitive edge, guiding participants to stand out and leave a lasting impression in a crowded digital landscape. Discover best practices on LinkedIn and social media, develop an effective content strategy, and execute thought-provoking marketing that communicates and attracts your target audience so that you gain a competitive edge and stand apart from the rest.

How To Lead Confidently

Guiding Success with Confidence: Your Path to Empowered Leadership

"Confidence is the compass guiding empowered leaders along the path to success."

The audience will leave with:

  • Learn an effective 5-step method to achieving confidence that attendees can apply immediately.
  • Learn How-To techniques to beat imposter syndrome, lack of self-confidence, and negative self-talk.
  • Uncover powerful truths within you and discover your fullest potential.
  • Discover your inner power, and capabilities, and learn my proven method for restoring confidence and sustaining it for the rest of your life.

Having a lack of confidence can impact our growth potential, and lead to fewer opportunities, less wealth, and less advancement if unaddressed. By following my five-step method based on my bestselling book, leaders unlock their full potential, enabling them to lead with unwavering confidence and inspire those they guide toward collective greatness. To lead a team of many, we first must learn the art of self-mastery and become a leader of one. This empowered program will transform unconfident leaders into high-performing visionaries capable of becoming the best version of themselves, leading their teams to new levels of success.

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