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Taryn Southern          

Artist and Digital Storyteller

Taryn Southern is an Artist and Digital Storyteller whose videos have received more than 500 million views across YouTube and been featured in Vanity Fair, Fast Company, People, Forbes, Glamour, Cosmopolitan and more.

An early adopter of digital media, Southern was one of the first people to sell two television series based on web videos: “Project MyWorld” to DirecTV and “Private High Musical” to MTV. She later guest starred on more than a dozen TV shows, co-hosted Discovery Channel’s highest rated late night talk show, and hosted her own top 20 countdown show on SiriusXM Radio. In 2013, she founded digital production + consulting company Happy Cat Media, which has advised dozens of companies on digital media strategies and influencer campaigns, and produced more than 1,500 videos for companies like Snapchat, Marriott, Maker Studios, Focus Features, ATTN and more.

Passionate about the intersection of science, tech and storytelling, she is currently producing a documentary on the future of the human brain and working on the first music album composed with artificial intelligence, “I AM AI,” to be released in early 2018. She is also Co-Founder of Ladies of Crypto, a crypto-currency education initiative for women, and launched the “Taryn Token,” the world’s first tokenized song that allows large numbers of people to collaborate on a song and participate in the backend royalties using Ethereum smart contracts.

News


Taryn Southern On Teaming with ‘Today’ and Advice for the Digital Generation

In the digital media world, Taryn Southern has more or less done it all.The YouTube star has conquered the video sharing site with her comedic vlogs and music videos, created a feature length film for Vimeo, and will soon be hosting her very own web talk show “Between The Sheets” in partnership with Moxy Hotels. It’s hard to imagine anyone who would be better qualified to dole out life advice to the connected generation. Fortunately, Southern now has a platform to do just that through a partnership with NBC’s “Today.”

Taryn Southern on Being an Influencer and How She Makes Money

There are thinkfluencers, Pinfluencers and many other portmanteaus of the word “influencer.” In tech and media parlance, however, the term stems from a theory of marketing that prioritizes high-profile figures with their own audiences instead of advertising to those potential customers directly.

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