Sustainability reaches past marketing as the smart organizations get ready to go sincere and address the exploding market that demands truer products and services. Get the tools, rules and new norms.

This man is an amazing fountain of ideas and no-bullshit takes on the otherwise BS-rich green domain that has offered many a green bath for brands that do more talk than walk. Until recently, Ted championed famous idea/design agency IDEO’s green field as lead for their Energy domain. As such, he has led, implemented, and audited the sustainability programs for Starbucks and worked with the US government to create a national sustainable agriculture initiative. Ted has an eye for business proof sustainability and “green” productification, a heart for effecting lasting change, and speaks his mind eloquently. Institutions like NASA and the World Economic Forum have previously benefitted from meanderings of “The Ted”.