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Terdema Ussery  

President of Global Sports for Under Armour; Former President & CEO of the Dallas Mavericks; President, Dallas Mavericks Foundation

Terdema L. Ussery II is in his 18th year as President & CEO of the Dallas Mavericks and President of the Dallas Mavericks Foundation. Ussery serves as an alternate governor for the Mavericks on the NBA Board of Governors. In addition, Ussery serves as CEO of HDNet, the nation's first all high-definition television network.

Ussery came to Dallas after serving as president of Nike Sports Management, overseeing the marketing, advertising and branding of Nike's most elite athletes. Nike Sports Management was also integral in the launch of Coca-Cola's POWERADE brand. Prior to that, he was commissioner of the Continental Basketball Association (CBA). In his first season with the Mavericks, he led a successful campaign which resulted in funding for the American Airlines Center. He actively participated in the architectural selection, design and construction of the building. Ussery was also intimately involved in securing the naming rights partnership with Dallas/Fort Worth based American Airlines for the downtown facility.

His impact has been evident in the growth of both the Mavericks' overall business operations and community impact. Under his direction, the club has more than tripled revenue and exponentially increased its media and digital footprint by establishing new and expanding existing media partnerships across multiple platforms. Under his direction, the Dallas Mavericks Foundation has distributed $1 million-plus to over forty agencies whose aim and mission is to improve the lives of those in need. Both Sports Illustrated and The Sporting News perennially rank Ussery as one of the most powerful executives in sports, and in 2003, Ussery named the Corporate Executive of the Year by Black Enterprise Magazine. Additionally, the Mavericks are consistently ranked as one of the ten organizations in all of professional sports.

In his capacity as the original CEO of HDNet, Ussery was responsible for negotiating the network's initial content and distribution deals. On the distribution side, the launch distribution agreements were struck with DirecTV and Fox, and on the content side, deals were struck with the likes of Major League Baseball, National Hockey League, National Lacrosse League, Major League Soccer and NHK, the Japanese broadcasting company.

Ussery grew up in the Watts section of South Central Los Angeles. He earned a bachelor's degree from Princeton University, a master's degree from Harvard, and a law degree from Berkeley, where he served as executive editor of the California Law Review.

Ussery practiced business and entertainment law at the firm of Morrison and Foerster representing Bank of America and the Industrial Bank of Japan, amongst others, before joining the CBA as its deputy commissioner and general counsel. Ussery eventually became CBA Commissioner, and his two-and-a-half-year term was highlighted by rapid growth and much-needed financial stability. While serving as CBA commissioner, Ussery was profiled in Sports Illustrated, The Wall Street Journal, USA Today, and a host of other national publications.

Ussery sits on the boards of two NYSE companies: The Timberland Company and TreeHouse Foods, Inc., where he serves as Lead Independent Director. He is a member of the Advisory Board of Wingate Partners, LLP, a Dallas private equity partnership. He sits on the Executive Committee of the Greater Dallas Chamber of Commerce and chairs its Economist Council. Ussery, a popular speaker at companies and on campuses nationwide, has taught Business Ethics and Corporate Governance as an adjunct professor at several graduate business schools.


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