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Terry L. Booton  

Known as the "Salesman's Salesman" at IBM

Terry Booton has over 35 years in sales and sales management experience in the high technology and retail industries. Terry is a high-energy, creative and entertaining speaker. He is also an author, consultant, and sales trainer who makes things happen. His consulting experience spans all sizes of clients from small enterprises to the Fortune 500.

Prior to starting his own business, Terry spent seventeen years with IBM. He was in large account and new business sales. He was a sales school instructor as well as a sales manager. He spent three years in headquarters with New Business Marketing Field Support and Channel Operations and two years in Business Partner Education working with business owners, executives, and sales teams. He has written and produced videos on financial selling and calling on presidents and CEOs. He has developed financial models to enhance the selling skills of sales-people. Prior to IBM, he spent five years with J.C. Penney as a senior merchandiser and general manager.

Terry has authored and self-published a book, Cracking New Accounts, which has gained numerous reviews by national magazines, newspapers and other publications. The book has been endorsed by Scott DeGarmo, publisher of "Success" magazine, Wilson Harrell, former publisher of "Inc." magazine and IBM Marketing Education. The book is now being offered through direct corporate sales.

Terry's high-energy style, creativity and business background contributes to a stimulation learning environment. He has addressed sales groups all over the United States and Canada. Thousands of sales people have benefited from the years of experience Terry brings to his presentations and training. He helps people gain the self-confidence to go and make things happen. He gets the audience involved through role playing, examples and exercises. In many cases, individuals have enhanced their own professional development and selling skills. As a result of using the different techniques Terry teaches, they have been able to realize a significant improvement in their sales productivity. His thought provoking programs have been presented to the management and staff of many recognized companies in both product and service industries.

Terry earned his B.A. in management and accounting from Marshall University and has taken advanced classes at Harvard and Wharton. Terry has started six companies. Terry is a certified mediator in the State of Georgia. Terry was on the regional advisory council for economic development and tourism in Georgia. Terry was on Senator Paul Coverdale's small business task force.

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