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Terry Wu      

President of Neuromarketing Services

Dr. Terry Wu received his Ph.D. in Neuroscience from Vanderbilt University. He has a 33-year career in Neuroscience. He has been running his marketing firm for 20 years, giving his clients a strong competitive edge by applying insights from Neuroscience and Psychology. Since the beginning of the COVID-19 pandemic, Dr. Wu has been studying how to apply Neuroscience to Leadership. He found that leadership development had been focused primarily on teaching leaders how to lead, but not why the brain follows. This weakness was amplified by the pandemic during which leaders scrambled to find ways to lead or someone to follow. Dr. Wu’s research on the Neuroscience of Leadership has uncovered many practical and actionable insights that empower leaders with science to make their leadership more predictable and successful.

In May, 2019, Dr. Wu gave a 17-minute TED Talk on Neuromarketing. Within 2 years, his talk has been watched by over 220,000 people around the world. Through the power of storytelling, Dr. Wu made complex Neuroscience relatable, understandable and actionable to his audiences.

Speech Topics


Why the Brain Buys: The Neuroscience of Selling

Neuromarketing: Outsmart Your Competition

Why the Brain Follows: The Science of Us vs Them

Why the Brain Follows: The Science of Stress Reduction

Why the Brain Follows: The Neuroscience of Leadership

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